SOURCE: Trump Hotel Collection

Trump Hotel Collection

May 24, 2010 11:15 ET

Trump Hotel Collection Expands Social Networking Presence, Providing Another Avenue for Bookings With Custom Facebook Page

NEW YORK, NY--(Marketwire - May 24, 2010) -  Having been an early voice in the social networking conversation, Trump® Hotel Collection has launched a Facebook page for the brand, featuring its five legendary hotels that represent the next generation of luxury hospitality. In addition to offering a steady stream of fresh information on each property, the page features a booking widget providing convenient access to reservations for each of its two properties in New York City and to the Trump hotels in Chicago, Las Vegas and Waikiki. With projects under development in locations as diverse as Panama and Toronto, Trump Hotel Collection will use its Facebook presence to keep followers up to date on company news and the many special features of its growing portfolio as a complement to the many other ways it currently engages with clientele.

The Trump Hotel Collection Facebook page is accessed by logging onto:
http://www.facebook.com/pages/New-York-NY/Trump-Hotel-Collection/301650956713?v=app_4949752878

Combined, Trump Hotel Collection's social networking presence currently touches upwards of a million people a day, led by Executive Vice President Ivanka Trump's active and growing Twitter following which currently tops 750,000. Individual hotels within the collection have one or more accounts on Facebook, Twitter and other prominent social networking platforms, and are actively addressed by a variety of influential bloggers, observers and arbiters of the luxury travel and hotel segments. Soon to come is Ivanka Trump's cross-branded Facebook page which will feature Trump Hotel Collection among the Trump brands she is personally involved in.

"It makes sense to tie together our social networking presence with a brand Facebook page since it is the most comprehensive, consumer-facing social network in the marketplace today," said Jim Petrus, chief operating officer, Trump Hotel Collection. "It is a superb tool for engaging past, current and potential guests, and is a great way to connect to travel and event planning specialists. It offers the most robust multimedia sharing platform currently available in addition to having the largest collective active population online."

Trump Hotel Collection encompasses the brand-new Trump SoHo™ New York, which opened to rave reviews last month. It joins the inaugural member of the brand -- Trump International Hotel & Tower® New York -- and three sister properties. These are Trump International Hotel™ & Tower Chicago, Trump International HotelLas Vegas, and Trump International HotelWaikiki Beach Walk®. Distinguished by world-class locations, design and architecture, each hotel features distinctive dining, amenities, service, and at most locations, The Spa at Trump™. The brand is further defined by signature programs like Trump Kids™ and Trump Pets™, which provide robust content for social networking dialog.

About Trump® Hotel Collection

Launched in October 2007, Trump® Hotel Collection is the next generation of luxury hospitality -- one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children -- Donald Jr., Ivanka and Eric -- the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk® and the newly opened Trump SoHo™ New York. Additional hotel projects are under development around the globe, including Toronto, Panama, Dubai, Cap Cana, Scotland and New Orleans. Trump® Hotel Collection is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with Trump Hotel Collection on our social media pages.

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