SOURCE: Trump Hotel Collection

TRUMP HOTEL COLLECTION

November 16, 2011 15:50 ET

TRUMP HOTEL COLLECTION™ & St. Jude Children's Research Hospital® Continue Partnership With Thanks and Giving Holiday Campaign, Adds Donations Triggered by Social Media Check-Ins

NEW YORK, NY--(Marketwire - Nov 16, 2011) - Mindful of the true spirit of the season, TRUMP HOTEL COLLECTION today proudly announced that it is continuing its partnership with St. Jude Children's Research Hospital®, giving hotel guests the opportunity to support the organization's pioneering work in fighting pediatric cancer and other deadly diseases. Through the charity's Thanks and Giving campaign, guests staying at any of the following TRUMP HOTEL COLLECTION properties will have the opportunity to make a donation of $5 or more at check-in or check-out: Trump New York (Central Park hotel or SoHo hotel), Trump Chicago hotel, Trump Las Vegas hotel, Trump Waikiki hotel or Trump Panama hotel.

New this year, TRUMP HOTEL COLLECTION will leverage its social media reach by donating $1 for every Foursquare and Gowalla check-in at any of its properties.

Hotel guests, other individuals and businesses are also invited to donate online via https://www.trumphotelcollection.com/stjude/. The program extends from Thanksgiving Day through Christmas Day, Nov. 24 through Dec. 25, 2011.

Continuing on the success of the Eric Trump Foundation, which has raised nearly $3 million to date for St. Jude, the Thanks and Giving campaign is designed to build awareness and raise funds for the lifesaving research and treatment being done at St. Jude to help children fighting cancer and other deadly diseases. TRUMP HOTEL COLLECTION joins a growing movement of leading national brands from almost every business sector to support the cause.

"I've seen first-hand the difference that St. Jude's is making in the lives of these kids and their parents. They are unique in their treatment and research," explained Eric F. Trump, executive vice president of development and acquisition at The Trump Organization. "I'm excited to expand the Thanks and Giving campaign by adding donations triggered by Foursquare and Gowalla check-ins, making it even easier to help families in need this holiday season."

Throughout the year, guests who book online may automatically add a $5 donation to their reservation by clicking on the "$5 Donation to St. Jude Children's Research Hospital" box under the "Enhance Your Stay" option on all TRUMP HOTEL COLLECTION booking pages.

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