SOURCE: Drinks Americas Holdings, LTD

October 10, 2006 06:15 ET

Trump Super Premium Vodka Has Landed at JFK: New York Market Sales of Trump Super Premium Vodka Commence

DHL Express and the Port Authority Police Expedite the Shipment of Trump Super Premium Vodka

WILTON, CT -- (MARKET WIRE) -- October 10, 2006 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM) ("Drinks Americas" or the "Company") is proud to announce that Trump Super Premium Vodka landed at JFK airport courtesy of DHL Express from Holland where it was produced at Wanders Distillery, creators of fine spirits since 1631.

In a red carpet ceremony that was worthy of the name "Trump" over 6,000 bottles were unloaded via men in black tie and white gloves. With a police escort courtesy of the Port Authority Police Department, once the unloading of DHL's plane was completed, DHL trucks delivered the bottles to Phoenix Beverages in Long Island City for the start of New York distribution.

"This process was started over a year ago when we first approached Donald Trump about launching a super premium vodka," said Patrick Kenny, President & CEO of Drinks Americas Holdings. "It is exciting to see this project come to fruition after so much work has gone into it. There is a great deal of retail and consumer excitement over the product's arrival."

"Trump Vodka will be a major player in the vodka arena," Donald Trump said in an email. "We expect it to be a contender on the highest level."

Trump Super Premium Vodka will hit the shores of the U.S. over the next few weeks. Drinks Americas has announced that over 40,000 cases have been ordered and are currently being produced and shipped this month to fill purchase orders. Since that time additional domestic and international orders have been placed with Drinks estimating that it will ship additional cases between now and the end of the calendar year.

Milton Glaser has designed a unique decanter bottle and a trademark gold leaf packaging design that delivers incredible visual impact and the highest quality packaging for the Super Premium product.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream and Roy Yamaguchi's Y Sake. Drinks' non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila; Drinks' award-winning Cohete Rum Guarana from Panama, Swiss T and Rheingold Beer. Damiana, Old Whiskey River, Y Sake, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition.

For further information, please visit our website at www.drinksamericas.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:

    Fred Schulman
    General Counsel
    East Coast Venture Capital
    241 Fifth Avenue, Suite 302
    New York, NY 10016
    (212) 686-1515

    Stanley Altschuler
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:

    J. Travis
    Vice President
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8304
    Email Contact