SOURCE: Drinks Americas Holdings, Ltd.

January 29, 2008 07:00 ET

Trump Super Premium Vodka Joins With 944 Magazine in Four Day Super Bowl Promotional Event

Award Winning Trump Vodka to Be Featured at Super Bowl Entertainment Experience; 944 Magazine to Turn Four Acres of Scottsdale Waterfront Into Epicenter of Entertainment, Celebrities and Special Events From Thursday-Sunday of Super Bowl XLII Week

WILTON, CT--(Marketwire - January 29, 2008) - Drinks Americas Holdings, Ltd. (OTCBB: DKAM) today announced that it will be partnering with 944 Magazine, the official lifestyle magazine of the 2008 Arizona Super Bowl Host Committee, through a four day promotional program at "Super Village" featuring Trump Super Premium Vodka. 944 Magazine, in conjunction with high profile brands like Trump Super Premium Vodka, is producing an elaborate entertainment experience on the Scottsdale Waterfront during the week leading up to Super Bowl XLII.

Trump Super Premium Vodka will be featured throughout the event, and the Company expects to sell up to 1000 cases. Specially constructed and merchandised Trump Vodka bars, Trump Ice sculptures, a VIP Trump Vodka area, and other extensive means of brand exposure will permeate the entire event.

Along with a number of surprise guests, the Trump Vodka bars will feature celebrity bartenders, and twenty-four Trump Super Premium Vodka hostesses will serve the VIPs.

Donald Trump stated, "The village is a fantastic venue for people to come and enjoy Trump Super Premium Vodka. We are thrilled to reach so many fans with the great tasting product."

Patrick Kenny, CEO Drinks Americas, stated, "We expect up to 25,000 people to get a chance to enjoy this great event with the opportunity to sample our award winning Vodka. Trump Super Premium Vodka is growing nationally and expanding internationally, has had a super year and the chance to market the brand in Phoenix during Super Bowl week, will contribute to the brand's momentum and overall success."

"944 Magazine is striving to put Scottsdale on the map with the 944 Super Village and talent lineup," says Director of Entertainment, Steve Kushnir. "Hosting the Super Bowl offers an opportunity for international exposure in our own backyard and we are taking full advantage of it. The 944 Super Village will combine elements of international dance music, rock 'n' roll, hip-hop and pop culture in a festival-style atmosphere that will guarantee our footprint to be the epicenter of all activity the week leading up to the Super Bowl."

The following celebrities, amongst many others, have confirmed that they will be attending the event: Pamela Anderson, Paris Hilton, 50 Cent, Drew Barrymore, Terrell Owens, Junior Seau, Ben Roethlisberger, Donovan McNabb, Jerry Rice, Emmitt Smith, Steve Young, Laila Ali, Wyclef Jean, David Schwimmer, Ray Romano, Shannon Elizabeth, Hank Azaria, Jason Alexander, Alec Baldwin, Jennifer Tilly, Cindy Crawford, and Juliette Lewis.

ABOUT 944

The fastest growing and one of the most powerful lifestyle media players in the industry, 944 Magazine is highly regarded as the leading resource in the nation's top entertainment hubs. Beginning as a 60-page city picture book, 944 has adopted a unique format to grow to a 200-plus-page publication and online social platform to connect with tastemakers on a constant clock, extending the life of a printed publication. Capitalizing on publications in Los Angeles, Miami, Las Vegas, Phoenix, San Diego and Orange County -- with San Francisco, Dallas and Chicago on the horizons for 2008 -- 944 caters to the 21 to 38-year-old affluent, trend-savvy, information-seeking style setter who lives life to the fullest both locally and abroad. Each month, 944 distributes more than 250,000 copies across all cities to total more than 2.5 annually, with an average pass-along rate of 5.2 readers per copy. Over the past six years, 944 has hosted hundreds of the best parties and special events in collaboration with some of the greatest brands in the world to become a staple lifestyle brand from East to West coasts. For more information, visit www.944.com.

ABOUT DRINKS AMERICAS

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world's leading beverage companies, including Joseph E. Seagram and Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several beverage industry transactions.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Contacts:

    Investor Relations:
    David Elias
    DME Capital, LLC
    516-967-0205
    Email Contact

    Public Relations:
    Sami Ghazi
    Dan Klores Communications
    386 Park Avenue South, 10th floor
    New York, NY 10016
    Tel 212-981-5134
    Email Contact

    Drinks Americas
    Charles Davidson
    Drinks Americas, Inc.
    372 Danbury Road
    Wilton, CT 06897
    (203) 762-7000
    Email Contact

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