SOURCE: Drinks Americas Holdings, Ltd.

July 11, 2007 07:00 ET

Trump Super Premium Vodka Receives 4 Star Rating From F. Paul Pacult's Spirit Journal

WILTON, CT--(Marketwire - July 11, 2007) - Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a leading developer and marketer of premium iconic beverage brands, including Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Paul Newman's Sparkling Fruit Juices, today announced that it has received a 4 Star rating from pre-eminent reviewer F. Paul Pacult's Spirit Journal.

Mr. Pacult's June 2007 Trump Super Premium Vodka review stated the following, "Clear appearance; superb clarity. The first nosings after the pour reveal dry, earthy scents of grain and paraffin; following the seven minute aeration period, the bouquet offers tantalizing nuances of, jasmine, flowers, moss and soot. The palate entry displays far better than average grain focus and viscosity; at the mid-palate juncture, the taste profile turns off-dry, intensely breakfast cereal-like and biscuity. Finishes elegantly, oily/cream, and snack cracker-like. You're NOT fired. Spirit Journal Rating: Four Stars HIGHLY RECOMMENDED"

F. Paul Pacult's Spirit Journal does not accept advertising and does not charge fees for product submission for published reviews.

J. Patrick Kenny, President and CEO of Drinks Americas, stated, "Mr. Pacult's Spirit Journal is one of the most respected authorities in evaluating spirits products. To have the Spirit Journal rate Trump Super Premium Vodka Four Stars Highly Recommended is very exciting. We are on track to sell 100,000 cases of Trump Super Premium Vodka in the first twelve months of sales, so we know the consumer likes the great taste and quality of the product as well."

About Drinks Americas

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world's leading beverage companies, including Joseph E. Seagram and Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several beverage industry transactions.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com.

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:
    Stanley Altschuler
    Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444

    Public Relations Contact:
    Aurora Kessler
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8337