SOURCE: Drinks Americas Holdings, Ltd.

November 13, 2006 06:26 ET

Trump Super Premium Vodka Rolls Out in Florida Market

Florida Distributor Premier Beverage Company Sees the Long Range Success of Trump Super Premium Vodka

WILTON, CT -- (MARKET WIRE) -- November 13, 2006 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM) ("Drinks Americas" or the "Company") is proud to announce that Trump Super Premium Vodka has arrived in Florida with several thousand cases now being distributed to restaurants, bars, hotels, lounges and accounts across the state.

"Trump Super Premium Vodka has created a buzz since it first arrived in the states in early October," said Patrick Kenny, President & CEO of Drinks Americas Holdings. "Trump Super Premium Vodka, with its very fashionable packaging and great taste will truly be, as the label says, The World's Finest Super Premium Vodka, now available in Florida. With the recent launch party at Trump Tower, and the excitement about the taste and look of the product at the consumer level, we believe the demand for Trump Super Premium Vodka will expand to markets coast to coast."

Nick Doyle, Brand Manager, Premier Beverage Company in Miramar, FL, said "The prospect of bringing Trump Super Premium Vodka to Florida was an opportunity we could not pass up. The product is a first class creation from the recipe to the packaging. The buzz is spectacular and we expect it to be one of the most successful Florida launches in years."

Shipments of Trump Super Premium Vodka commenced last week. The brand is rolling out nationally and expected to be available across the country over the next two months in time for Holiday sales.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks' non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila; Drinks' award-winning Cohete Rum Guarana from Panama, Swiss T and Rheingold Beer. Damiana, Old Whiskey River, Y Sake, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition.

For further information, please visit our website at

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Contact for more information:

    J. Travis
    Rubenstein Public Relations
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