SOURCE: Trunk Club

May 22, 2013 19:39 ET

Trunk Club Partners With ETON to Launch Its Second Successful Designer Series With the Distinguished Menswear Line

Popular Men's Styling Service Will Once Again Offer Curated Items From ETON Created Exclusively for Trunk Club Members

CHICAGO, IL--(Marketwired - May 22, 2013) -  Leveraging on the success of its first partnership, Trunk Club is partnering with the popular menswear line ETON, to offer a curated selection of exclusive clothing as part of the ETON Designer Series Trunk: Spring Edition.

The ETON Designer Series Trunk: Spring Edition will include a selection of multifaceted ties and Italian linen pocket squares composed of the perfect warm colour palette: powder blue, soft pink, navy blue and sandy beige. All 'tie-in' perfectly to a variety of shirt colors and patterns offering a platform to mix and match for every imaginable occasion and wardrobe. With this trunk, ties in classic stripes, checks and dots perfectly complements wardrobe staples but also offers innovative new designs and colour combinations to create a complete and fashionable summer look.

Attention to detail is what has turned ETON into one of the world's finest shirt makers since 1928, making it the perfect designer to pair with. "Working with ETON again to create the second ETON Designer Trunk Series was a no-brainer for us," said Jason Smith, Vice President of Merchandising for Trunk Club. "The quality and craftsmanship of ETON'S apparel is in line with what the Trunk Club customer is always looking for to add well-made and versatile staples to their wardrobe."

The ETON Designer Series Trunk: Spring Edition is the fourth Designer Series collaboration Trunk Club has offered since introducing the series to members in September 2012. Previous brand partners included Theory and Jack Spade. "By continuing to create these designer trunks we are keeping in line with our business model by creating an easy and accessible way to receive well-made products," added Smith.

"It's easy to draw inspiration for collaborative collections when you're working with a partner like Trunk Club. Their genuine enthusiasm and passion for delighting their clients rubs off. You don't want to let them down. In fact, you want to wow them, so they can in turn, wow their customers. Each exclusive trunk gets us even more excited for the next," said Erik Wilkinson Director of Sales - North America at Eton

Trunk Club stylists will begin taking trunk requests for the ETON Designer Series Trunk Spring Edition starting today with shipment beginning on May 29th.

Each collection in the Designer Series will be presented in a custom-designed trunk and will be available for a limited time in limited quantities. For more information on Trunk Club and its Designer Series, visit www.trunkclub.com/designer-series

Editor's Note: High-res images of the collection are available upon request.

ABOUT TRUNK CLUB

Trunk Club is a personalized clothing service for men, offering designer clothing to customers without any of the hassles of shopping in stores or online. Men tell Trunk Club their style, fit, and size preferences, and the company ships them a handpicked selection of clothes. Customers keep only what they want and send the rest back with a pre-paid shipping label. All shipping is free and there are no fees for the service. Based in Chicago's rapidly growing startup scene, the company is led by CEO Brian Spaly. Prior to Trunk Club, Brian founded men's online retailer Bonobos while a student at Stanford Business School. Visit www.trunkclub.com to learn more and order your first trunk.

ABOUT ETON

Attention to detail has turned Eton into one of the world's finest shirt makers. Founded in 1928 by husband and wife Annie and David Pettersson, Eton's dedicated belief in quality and craftsmanship has helped spread their story from the small village of Gånghester in the west of Sweden to some of the world's most exclusive stores. Today, Eton is still run by the Pettersson family and remains loyal to its heritage as a specialist shirt maker.

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