SOURCE: Trunk Club

Trunk Club

June 03, 2009 08:00 ET

Trunk Club Revolutionizes How Men Buy Clothes -- Launches First of Its Kind Personalized Shopping Service

Free Shopping Service Conducted via Webcam Saves Time for the Busy Man; Gives Men Access to Hundreds of Retail Brands and Independent Labels for Any Personality, Profession or Budget

BEND, OR--(Marketwire - June 3, 2009) - Trunk Club ( today announced the official launch of the first and only virtual shopping service for men, conducted via webcam from the comfort of the home or office. Trunk Club offers the convenience of e-commerce with the confidence of traditional retail shopping, utilizing the power of the Internet to bring the benefits of boutique shopping to the masses.

Trunk Club puts a unique spin on shopping, offering live fashion experts to help determine any man's clothing needs. Upon signing up for the service, Trunk Club members receive interactive advice from an assigned fashion maven to guide them through the shopping process, eliminating the hassle and stress of a traditional shopping experience. An expert will then send out a variety of hand-picked items based on personal preferences such as personality, profession, budget and lifestyle.

Trunk Club is a 100% free service with no shipping costs for delivery or returns on merchandise. You pay only for what you keep.

"Working as a personal image consultant, I found that many men were too busy to enjoy shopping -- but they still wanted to look and feel good in their clothing," says Joanna Van Vleck, CEO of Trunk Club. "I created Trunk Club as a way to give the savvy man a truly hassle-free, personalized and customized shopping experience that would not interfere with their busy schedules."

Major and Independent Retail Support

Trunk Club has relationships with hundreds of established retail brands and independent designers so every style and personality can be represented -- it's not about trends, it's about what is right for the members. Trunk Club customers are guaranteed retail price for all name brand clothing and accessory purchases, with no hidden membership expense or minimum-purchasing amount required.

Trunk Club currently has relationships with, but not limited to, retail brands such as: 7 for all Mankind, Armani, Ben Sherman, Bonobos, Canterbury of New Zealand, Corbin, Hugo Boss, Ike Behar, Joe's Jeans, Nat Nast, Original Penguin, RVCA and John Varvatos.

Personalized Service - Fashion Experts

Trunk Club is based on relationship building by creating a personal, professional, one-on-one shopping experience for all customers, and has experts based across the country to help serve any fashion need. After signing up, members are assigned to one Trunk Club expert, who guides them through the entire shopping process. Experts will meet with customers as often as needed via web cam to answer questions, help determine if clothes fit correctly and give general fashion advice.

Join the Revolution - How Does Trunk Club Work?

--  Apply: Men 'Join the Revolution' by signing up at
--  Connect: Eligible men are then contacted for a 12-minute web cam
    'Discovery Session' with a highly qualified fashion expert. The potential
    member is asked a prescribed set of questions to determine what kinds of
    clothes he will like based on personality, profession, lifestyle, etc.
--  Receive: Trunk Club members receive custom-picked items via FedEx
    straight to their home or office.
--  Review: Trunk Club experts meet via web cam to determine what fits and
    what to send back.
--  Enjoy/Return: Members keep what they want and return what they don't
    (free of charge).

About Trunk Club

Founded in 2008, Trunk Club is the first and only virtual shopping service for men conducted via webcam from the comfort of the home or office. Trunk Club men have exclusive access to personal fashion experts who recommend, find and deliver clothing and accessories in accordance with any man's unique version of style. Trunk Club makes it easy for men to get fashion advice and connect with a personal expert without ever leaving their home or office.

Customers are guaranteed retail price for all name brand clothing and accessory purchases with no hidden membership expenses or minimum-purchasing amount required. Visit for more information.

Contact Information

  • Media Contact:
    Tessa Greenwood or Lisa Picasso