SOURCE: Winning Brands Corporation

July 06, 2007 09:02 ET

TruServ Canada Lists New Winning Colours® Multi-Cleaner 4-Ounce Size

500+ Stores to Gain Access

BARRIE, ON--(Marketwire - July 6, 2007) - Winning Brands Corporation (PINKSHEETS: WNBD) www.WinningBrands.ca announces that the Canadian operations of TruServ have listed the new 4-ounce pocket size of Winning Colours® Multi-Cleaner for their stores nationally. Winning Colours® is an environmentally oriented cleaning solution that is growing in popularity due to its kindness to skin, respect for the environment and gentleness on surfaces previously considered too delicate for use of a stain remover.

TruServ Canada supplies a complete range of Hardware, Tools, Paint, Sporting Goods, and Housewares through independently owned member stores known to consumers as True Value, V&S and Country Depot Stores. There are over 500 locations. The new 4-ounce pocket size is sold to retailers in 12 packs with a self-standing pop-up counter display that is small enough to fit beside store cashiers for impulse buying. TruServ's decision to grant a product number to this version of Winning Colours® Multi-Cleaner immediately across their system enables their individual stores to easily place orders by computer to suit local demand. The special convenience of Winning Colours® Multi-Cleaner in a 4-ounce size is the reason for this recently introduced package. The 4-ounce package and dispensing top is designed to fit almost anywhere, including pockets, purses, glove compartments, took kits, etc. Winning Brands is positioning Winning Colours® Multi-Cleaner as the new household name in stain removing -- with the added benefit of environmental responsibility. Its launch slogan is "You Win. Stains Lose."

Winning Brands Corporation manufactures Winning Colours® Multi-Cleaner in North America for domestic and industrial use. Winning Brands' full product range includes a variety of environmentally responsible cleaning solutions, including its non-toxic SMART™ Wet Cleaning Solutions alternative to Perchloroethylene used in Dry Cleaning.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. SMART™ Wet Cleaning Solutions is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    News@WinningBrands.ca