SOURCE: TruSignal

TruSignal

November 11, 2015 10:00 ET

TruSignal Partners With LiveRamp to Extend Reach of Custom and Pre-Built Audiences

Partnership Leverages Both Online and Offline Data to Enhance Cross-Device Targeting

SAN FRANCISCO, CA--(Marketwired - Nov 11, 2015) - TruSignal, the leading provider of people-based predictive scoring for digital advertising, today announced a partnership with LiveRamp, the leading provider of data onboarding and connectivity services for marketers, which will extend the reach of TruSignal's custom and pre-built audiences across all channels, including display, mobile, video, social, radio, and television. TruSignal's audiences are built using offline profile data and predictive analytics that score every U.S. adult based on how likely they are to become a customer. The integration with LiveRamp strengthens TruSignal's ability to deliver the audiences via a Data-as-a-Service platform, enhancing accessibility through the cloud anytime and everywhere, and making it easier for marketers to target consumers across devices.

"We are thrilled to be working with LiveRamp," said David Dowhan, President of TruSignal. "Our partnership amplifies the reach of TruSignal's powerful predictive audiences and Data-as-a-Service, making it easier than ever to engage with people wherever they are, on any device."

TruSignal's unique audience creation process begins with powerful offline profile data including auto ownership data for 187 million vehicles, business data linked to 65 million profiles and core profile data, half of which is not available online. Its predictive modeling engine is used to analyze thousands of data points, identify common characteristics of a brand's best customers, and score every US adult (220 million verified profiles) -- one at a time -- based on how likely they are to convert.

LiveRamp extends TruSignal's ability to deliver these offline audiences as a DaaS offering that links to more than 450 million anonymized matched cookies, over 720 million hashed emails, 240 million device IDs, 100 million mobile households and more than 200 LiveRamp partners, creating the ability to target verified people-based audiences across any device or channel.

"TruSignal is an important part of our partner ecosystem, and we are excited to make their audience data accessible to more buyers," said Travis May, President and Co-Founder of LiveRamp. "Together, we can enable marketers to reach consumers with relevant messages at scale without compromising on speed, accuracy, or precision."

About TruSignal
TruSignal uses big data, predictive analytics and technology to deliver a more advanced way to target people for brands, agencies and platforms. Its on-demand predictive targeting platform combines 12 different types of non-sensitive offline data, thousands of predictive attributes, a unique predictive analytics engine, people-based scoring, a closed-loop measurement system and unsurpassed digital reach that can anonymously message customers across multiple channels. TruSignal's team brings decades of experience in data-driven marketing, predictive analytics, experimental design, campaign optimization, and scalable Big Data management. TruSignal was spun off from eBureau, its sister company, in 2012. TruSignal is a wholly-owned subsidiary of xTech Holdings, Inc., and its investors include Redpoint Ventures, Split Rock Partners and Tenaya Capital. For more information, please visit www.tru-signal.com. Follow TruSignal on TwitterLinkedIn and Facebook and read the latest industry opinions and ideas on the company's Audience Matters blog.

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