SOURCE: MarketLive

June 30, 2008 15:31 ET

TruSnow® Launches With Boards and Accessories, News, Reviews, Rider Profiles, Original Shots and Graphics on New State-of-the-Art Site Built on MarketLive®

TruSnow Gets Close to Riders With TruSnow Connections Blog, Personalized Shopping Experiences, Valuable Rewards and the Best Information and Photography Available

FOSTER CITY, CA and PORTLAND, OR--(Marketwire - June 30, 2008) - While it's hot in the U.S., boarders are chasing the snow around the globe and they're taking new gear and advice from TruSnow, an online destination for snowboarding equipment, information and reviews. The new site is built on the MarketLive® v5.5 eCommerce software and service suite and leverages advanced custom imaging, navigation and merchandising capabilities. The site enables customers to easily find and view products, learn from pros and get reviews and commentary from riders across the sport. The site delivers unique, rich content including custom high-quality photography, video and personalized reviews that keep boarders coming back again and again.

"Riders don't want to be sold to -- they want to engage with pros and other riders who know boarding; they want access to the latest information and news as well as the gear that makes it all happen," said John Hellweg of TruSnow. "We've brought the snowboarding culture onto the site and we make finding information, products and news easy so that riders can participate in the sport on and off the snow. The result is that when they want a new board or even just a shirt or accessory, they'll come to us first."

A leader in social shopping, TruSnow is using state-of-the-art techniques to engage and educate riders and observers of the sport. TruSnow Connections is a destination for boarding news, downloads, how-to's, contests, podcasts, opinions and commentary by the pros and of the sport. With features like RSS feeds and e-mail newsletter subscriptions, TruSnow delivers timely and interesting information to boarders around the globe and actively engages the snowboarding community. Most importantly, TruSnow Connections keeps boarders in touch with what's current, from products and services to news and techniques.

The site allows TruSnow to extend their market leadership by engaging effectively with a broader number of boarders, showcasing and selling a greater number of products, and easily implementing promotions and features that capitalize on trends and hot issues across the sport.

"The TruSnow site showcases how MarketLive® software and services, combined with Intelligent Selling® practices, can help a retailer achieve a new level of online presence and sales," said Tiffany Riley, SVP of marketing for MarketLive. "Personalized social shopping combined with rich content and solid navigation increases customer conversion, retention, satisfaction and loyalty for TruSnow. Through MarketLive's multi-site capabilities, TruSnow is able to efficiently share content with Wakeside, the company's sister site for wakeboarding. We're very pleased to partner with TruSnow as they achieve their online revenue and customer satisfaction goals, and we look forward to watching them grow."

About MarketLive

Since 1995, MarketLive, Inc. has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Boston Proper, Bon-Ton Stores, Stride Rite, Vanity Shops, Gaiam, Wakeside and TruSnow.

About TruSnow

Since 2005, TruSnow has been serving the snowboard community, bringing the best brands, products, technology, and services to snowboarders everywhere. Please visit www.trusnow.com.

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