SOURCE: Cincom Systems

July 18, 2007 18:35 ET

Trust in the Complex Sale... Nothing Good Happens Without It

CINCINNATI, OH--(Marketwire - July 18, 2007) - The latest issue of Cincom Expert Access, the award-winning B2B e-zine from Cincom Systems, features an in-depth feature article by its CEO, Tom Nies -- the longest-serving CEO in the computer industry. The article titled, "Trust in the Complex Sale... Nothing Good Happens without It," reveals some real-world, have-to-know strategies, and concepts to mastering the art of the business-to-business complex sale.

"Trust in the Complex Sale... Nothing Good Happens without It" covers the four factors of success, and how to overcome hidden agendas and motives in the process. The tendency to camouflage motives is especially prevalent in complex sales cycles.

Drawn from Experience

The longest actively serving CEO in the computer industry, Tom Nies was recognized by President Ronald Reagan in 1984 as "the epitome of the entrepreneurial spirit of American business." Former British Prime Minister Edward Heath honored Nies for Cincom's role in bringing the software industry to England. Tom was also profiled by the Smithsonian Institute as one of the "pioneers of the software industry" alongside other industry giants such as Bill Gates (Microsoft) and Larry Ellison (Oracle). In 2004, Ernst & Young inducted Nies into its Entrepreneur of the Year Hall of Fame. In 2005, along with the CEO of Adobe, Nies won the International Stevie Award for Best Executive in the International Business Awards -- "the business world's own Oscars," according to the New York Post. In 2006, he was named as one of the Top Ten IT Visionaries.

What Is Cincom Expert Access?

Cincom Expert Access is a specialized B2B award-winning e-zine that reaches 135,000 subscribers in 49 countries. Its mission is to provide relevant, concise, objective information, sometimes in an irreverent, humorous manner, to help readers do their jobs better, become aware of new ideas, products, or services or to occasionally have a B2B laugh.

Cincom Expert Access won a 2007 award for "Excellence in Media Relations and Publicity" and was featured in the Bulldog Reporter 2007 PR Hall of Fame Magazine.

For more information about Cincom's products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to, or visit the company's website at

Contact Information

  • For more information about Cincom Expert Access, contact:

    Steve Kayser
    Editor & Publisher
    Cincom Systems, Inc.