April 24, 2012 09:00 ET

TRUSTe Expands EU Privacy Management Suite

Delivers "TRUSTed Consent Manager" and "TRUSTed Ads EU" to Address Privacy Management Requirements for Companies Doing Business in Europe

SAN FRANCISCO, CA--(Marketwire - Apr 24, 2012) - On the eve of the IAPP Europe Data Protection Intensive Conference, TRUSTe, the leading global privacy management solutions provider, today announced that it has expanded its suite of EU privacy management solutions, delivering two new products to provide the industry with the most comprehensive EU privacy solution suite available today. The new products -- TRUSTed Consent Manager and TRUSTed Ads EU -- have been developed in response to high customer demand and designed to work in conjunction with TRUSTe's recently announced EU Cookie Audit. The three products work together to deliver an unbeatable combination of services to begin addressing the privacy management challenges facing multinational and EU companies conducting business online in Europe.

For companies whose websites are trafficked by EU consumers, EU Consent Manager helps address the compliance requirement mandated by the EU Privacy Directive to obtain informed consent prior to storing or accessing data on a consumer's computer. The United Kingdom has declared May 25, 2012 as the deadline for compliance. For advertisers, publishers and networks who utilize online behavioral advertising (OBA), TRUSTed Ads EU enables compliance with the privacy standards outlined in the European Self-Regulatory Framework for Online Behavioral Advertising established by the IAB Europe/EASA.

"EU privacy management strategies must be comprehensive and well thought out," said Chris Babel, CEO of TRUSTe. "TRUSTe is the only company with the privacy expertise, technology and brand recognition required to develop and deliver solutions meeting business and consumer needs on a global basis. The EU faces unprecedented and rapidly evolving privacy requirements, and TRUSTe is committed to providing best in class technology and services to help companies address these important challenges."

IDG UK is the UK's leading technology media company and is part of IDG global, the world's largest technology media, events and research company that reaches over 280 million technology buyers in 97 countries. Dawn Briddon, Corporate Marketing Officer at IDG UK explained:

"We are committed to addressing the EU Privacy Directive and ensuring our customers are offered an intuitive way to manage their privacy preferences. As an experienced global player, we feel TRUSTe is the best partner to help us develop the right privacy management strategy."

The introduction of these new products will also help companies address the high level of privacy concern amongst consumers revealed in TRUSTe's recent "Consumer Confidence Privacy Index - Great Britain Edition (March 2012)" and the relative lack of adherence to privacy best practices revealed in TRUSTe's recent "Website Privacy Index - UK Edition (April 2012)."

Danilo Labovic, EMEA Managing Director at TRUSTe, added: "Our EMEA team is working to fill this market gap with TRUSTe's proven technology and services, partnering with UK and European companies as they strive to implement privacy programs that better reflect their own high standards of customer care, while complying with regulatory changes."

TRUSTe EU Privacy Management Suite: Full Suite of Solutions Available Now
TRUSTed Consent Manager, TRUSTed Ads EU, EU Cookie Audit

TRUSTed Consent Manager
TRUSTed Consent Manager provides consumers with transparency and choice regarding the collection and use of their personal information and can be easily implemented by website operators. TRUSTed Consent Manager supports the informed consent requirement of the EU Privacy Directive, enabling websites to implement express or implied consent notices. By offering both an express and an implied consent implementation, TRUSTed Consent Manager offers complete flexibility and takes into consideration international regulatory differences, as well as the needs of a particular site.

TRUSTed Consent Manager features a consumer-friendly interface that can be customized by businesses to match their brand. Seamlessly integrated with TRUSTe's sophisticated preference management system, TRUSTed Consent Manager delivers the highest performance, real-time consent management solution available today.

TRUSTed Ads EU provides a customized version of TRUSTe's well-established OBA compliance platform already in use by the world's largest advertisers, publishers and networks. TRUSTed Ads EU meets self-regulatory requirements, while delivering notice and choice to consumers and features the "Forward i" Advertising Option Icon -- the acknowledged global mark for enhanced notice and choice. Companies in the advertising ecosystem can leverage the TRUSTed Ads platform to provide customized privacy notice and controls for consumers to increase favorability and perceptions about behavioral or other ad targeting.

Numerous European companies -- including Adconion UK, MediaMind, and YD -- have already standardized on the TRUSTed Ads platform, collectively serving billions of monthly impressions in Europe.

The TRUSTe EU Privacy Management Suite -- like all TRUSTe solutions -- is designed to balance support for innovative and new technologies, such as OBA, while addressing the need for greater transparency and choice for consumers, and meeting emerging global regulatory requirements. TRUSTe's EU solutions leverage technology and privacy best practices based on thousands of client implementations across a wide range of industries over the past decade. TRUSTe will continue to expand its EU Privacy Management Suite in response to customer feedback and changes to EU privacy laws, enhancing the solution beyond the May 25th deadline as the third-party tracking ecosystem works in partnership to integrate site-specific consent preferences.

For more information about the TRUSTe EU Privacy Management Suite, please go to

About TRUSTe
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses -- including advertising, cloud services, mobile applications, and websites. Over 5,000 companies, including top international brands like Apple, Disney, eBay, LinkedIn, Microsoft, and Zynga rely on TRUSTe to build trust and address evolving and complex privacy challenges. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit

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