February 25, 2010 08:30 ET

TRUSTe Launches Innovative Privacy Policy Generator for Small and Medium-Sized Businesses

Provides Merchants, Marketers and Publishers With the Ability to Create Accurate and Consumer-Friendly Privacy Policies, Backed by the TRUSTe Seal

SAN FRANCISCO, CA--(Marketwire - February 25, 2010) - Today, TRUSTe, provider of the leading online privacy seal and an Internet trust authority, launches its newest Privacy Policy Generator (PPG), which provides a custom privacy policy for a wide-range of websites, from online retailers to online publishers, backed by the TRUSTe certification and seal. The new offering is part of TRUSTe's Privacy Services for small and medium-sized businesses.

With the new PPG, small business owners of all kinds are able to quickly construct a TRUSTe-hosted privacy policy for their site using an intuitive widget interface. A customer indicates what kind of personal data they are collecting from consumers, how they use the information, and a number of other key elements, and the PPG provides an accurate and consumer-friendly policy, featuring graphical icons to enhance consumer understanding.

"Having an accurate privacy policy is critical to website compliance. As an advisor to small organizations, entrepreneurs and marketing professionals, I advise them to do their privacy policies the right way with TRUSTe, who makes creating a privacy policy a breeze. I rest assured knowing my policy is compliant, my site evokes trust with their expert seal and I love that their team will support me to keep it current for years to come," said Lorrie Thomas, MA, CEO of Web Marketing Therapy™.

Unlike other static privacy policy generators, TRUSTe also scans a customer's site to ensure the site's legitimacy, and to verify the presence of certain security and privacy elements, such as cookies and other related tracking technologies, to ensure that the privacy policy is accurate and contains important consumer disclosures. Once the privacy policy is approved by TRUSTe's privacy professionals, a customer can display their TRUSTe verified privacy policy and seal, thereby increasing consumer confidence and driving improved business results. Merchants report increased transactions and higher average order values when they display the TRUSTe seal, and the seal drives significant improvement in marketing conversion and lead form completion and quality.

From start to finish, the process can be completed within one business day, giving business owners a nimble and flexible privacy solution in what normally would take several weeks and several thousand dollars with an attorney. For larger companies or those with more complex web sites and privacy disclosures, TRUSTe continues to offer a range of services that include custom consultation with TRUSTe's privacy professionals. The new PPG, scanning technology, and TRUSTe Seal is part of TRUSTe's Standard Privacy Services starting at just $499 per year. To learn more about TRUSTe's Standard Privacy Services visit:

About TRUSTe

Thousands of Web sites rely on TRUSTe's leading privacy seals to enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy practices. Consumers know that when they see a TRUSTe seal they can "Click with Confidence" because the certified Web site respects their personal information. TRUSTe certifies half of the top fifty Web sites including leading retailers such as Apple, eBay, Cabela's, Best Buy, Audible, LeapFrog, Microsoft and Yahoo!. Learn more at

Quick Links:

Web Marketing Therapy's TRUSTe-hosted Privacy Policy:

A TRUSTe Privacy Seal Success Story:

TRUSTe Blog:

TRUSTe for Small Business on Twitter:

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