November 28, 2012 09:00 ET

TRUSTe Launches Privacy Pioneers and Mavericks Interview Series, Highlighting Individuals for Data Privacy Management Innovations

New Series Continues TRUSTe's "Celebrating 15 Years of Privacy Innovation" Campaign

SAN FRANCISCO, CA--(Marketwire - Nov 28, 2012) - Continuing its 15-year anniversary celebration, TRUSTe, the leading data privacy management solutions provider, today announced that it will publish a new series honoring privacy leaders for their significant achievements in privacy innovation, encompassing technology, regulation, public opinion, academic research and industry solutions. Entitled "The TRUSTe Privacy Pioneers and Mavericks Series," the program will interview and feature individuals whose contributions have made a difference in advancing data privacy management innovation over the past decade and a half.

Online privacy remains in a period of tremendous change, with rapid growth in mobile, online behavioral advertising (OBA) and other innovative tracking technologies that are transforming the collection and use of customer data. TRUSTe hopes the series will serve as a catalyst to help drive continued advances in how businesses collect and use customer information while building trust and driving engagement online.

"TRUSTe wants to honor those whose combined efforts have made a significant difference for consumers and businesses around the world in relation to online privacy," said Dave Deasy, VP of Marketing for TRUSTe. "In celebrating our 15-year anniversary this year, we've thought a great deal about the progress that's been made and believe that by working together -- as these pioneers and mavericks have done -- we can have a bigger impact. Our goal with this series is to remind the industry of what we've achieved and to share valuable insight and perspective from these leaders to help us address emerging new challenges."

Privacy Heroes Make a Difference for Businesses and Consumers
Each interview will feature an individual whose efforts have made an impact in the industry for businesses or consumers, highlighting topics ranging from the creation of cookies and their original intent to how privacy became a hot topic warranting its own profession. Additionally, the interviews will share the individual's view and predictions about the changing online landscape and how they believe privacy issues can be best addressed moving forward.

As the industry grapples daily with privacy fears and concerns, TRUSTe understands that market education is critical for success and has made education a cornerstone of its work in 2012 and beyond. TRUSTe has spearheaded a number of educational campaigns this year, including privacy management workshops; nationwide educational compliance seminars; and now its new "Privacy Pioneers and Mavericks Series."

TRUSTe believes that education helps businesses understand what privacy protections are needed to build customer trust and loyalty and serves to inform consumers about how new online technologies work and the choices that they have to protect their personal and private information (PII) online.

The TRUSTe Pioneer and Mavericks Series will feature the following individuals:

  • Pamela Jones Harbour, former Federal Trade Commissioner;
  • J. Trevor Hughes, President & CEO, International Association of Privacy Professionals (IAPP);
  • Lou Montulli, Inventor of Cookies;
  • Jules Polonetsky, Director and Co-chair, Future of Privacy Forum (FPF);
  • David Smith, Deputy Commissioner, United Kingdom -- Information Commissioner's Office (ICO);
  • Jennifer Stoddart, Privacy Commissioner of Canada;
  • Joseph Turow, Ph.D., author, "The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth"; and
  • Linda Woolley, President, Direct Marketing Association (DMA).

The first interview features Joseph Turow, who is best known as an academic expert on media fragmentation. You can read his full interview at as well as access all of the future interviews as they are released.

About TRUSTe
TRUSTe is the leading privacy management solutions provider and offers a broad suite of solutions that enable companies to safely and efficiently handle the customer data powering their online businesses -- including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, AT&T, Disney, eBay, HP, Microsoft, and Nationwide rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit

Contact Information