May 05, 2011 09:00 ET

TRUSTe Now Largest DAA Compliance Solution for Online Behavioral Advertising

DAA-Approved TRUSTed Ads Platform Now Delivering Over 10 Billion Impressions per Month, Demonstrating an Unsurpassed Ability to Scale and Meet the Needs of the World's Largest Online Advertisers and Publishers

SAN FRANCISCO, CA--(Marketwire - May 5, 2011) - TRUSTe, the leading online privacy solutions provider, today announced that its TRUSTed Ads platform is now under contract to manage10 billion impressions per month, establishing TRUSTe as the largest provider of Online Behavioral Advertising (OBA) notice and choice by volume. TRUSTe also announced today that the TRUSTed Ads platform has been adopted by top consumer brands, DSPs, advertising networks, publishers and data aggregators as the privacy solution of choice to meet self-regulatory compliance requirements.

Endorsed by the Digital Advertising Alliance (DAA), TRUSTed Ads is an OBA self-regulatory privacy platform that features the industry-wide "Advertising Option Icon" in advertisements and on publisher pages. With key clients including Experian, Forbes, Publishers Clearing House, and Source Interlink Media (publisher of MotorTrend magazine), the TRUSTed Ads platform now has the largest footprint across the online advertising ecosystem.

"TRUSTed Ads fills a critical market need to help advertisers and publishers meet self-regulatory requirements by providing a complete suite of privacy solutions from a brand consumers trust," said Chris Babel, CEO of TRUSTe. "The scale we've achieved is definitive proof of our ability to deliver a solution that meets the requirements of some of the largest advertisers in the world."

Cross-Industry Businesses Make TRUSTed Ads their OBA Solution of Choice
Companies spanning the entire advertising industry are choosing TRUSTed Ads, giving the advertising community a seamless and turnkey solution to easily comply with requirements for self-regulation, while communicating legitimacy and providing choice to consumers.

To date, a sampling of companies within the advertising industry that have selected and standardized on the TRUSTed Ads platform include: AudienceScience; Break Media; Casale Media; Dedicated Media; Glam; Intelius; Matomy Media Group; OwnerIQ; and Yieldivision.

"Privacy and trust give us the power to leverage innovative technologies into more targeted advertising," said Julia Casale-Amorim, Chief Marketing Officer, Casale Media, a leading premium online media network. "With the broadest and most reputable offering of any other provider, TRUSTe helps us deliver clear and easy-to-understand privacy policies that build consumer confidence, increase engagement and make our business and our customers' businesses more profitable."

Jay Habegger, founder and CEO of OwnerIQ, said: "Interest-based advertising is booming. However, in order for OwnerIQ to make the most of ownership data, we rely on the unrivaled reputation of TRUSTe and its TRUSTed Ads platform to reassure customers that we are taking the utmost care of their personal information. TRUSTed Ads provides a choice, and by offering that choice, we signal a higher sense of security."

"Online advertising and tracking are growth opportunities within the industry, but they absolutely require consumer buy-in to succeed," said Chris Berman, COO and co-founder of Dedicated Media, a leading premium online advertising network. "TRUSTe is the hands-down leader in online advertising privacy solutions with an extensive reach and proven track record in every serving environment. Using their OBA compliance solution -- TRUSTed Ads -- instantly shows that our media network adheres to the highest privacy standards available. In order to add value through emerging digital capabilities, we must have public acceptance and trust. TRUSTe gives us both."

"As a real-time media agency, we deliver dynamic creatives tailored for the best possible match with the target audience," said Simon Aurik, CCP, Yieldivision. "In working with TRUSTe, we want to give both our clients and the customers insurance that we are fully compliant in all privacy regulations in carrying the TRUSTe trustmark. Coupled with the industry's Advertising Option Icon shows customers that we observe the utmost care of their data."

With more than 4,000 customers already relying on the TRUSTe trustmark, TRUSTe is the only OBA compliance provider with a highly recognized and trusted consumer privacy brand. In fact, many existing Fortune 500 clients are also choosing TRUSTe for its OBA privacy solution due to the value already received from TRUSTe's industry leading website privacy services.

Jung Park, VP of advertising products and operations at Source Interlink Media, said: "We chose TRUSTe due to its long-standing privacy leadership position and unrivaled know-how within the digital space. Because our users' privacy is of paramount importance to us, using TRUSTed Ads instantly shows that we care about and abide by a high bar when it comes to privacy standards. In order for Source Interlink Media to add value to our readers through emerging media digital capabilities, while providing the most up-to-date and unique content, we believe through our partnership with TRUSTe, we achieve both great free content and trust for our readers."

For more information about TRUSTed Ads, interested parties can go to

Hear TRUSTe's Fran Maier Speak at Digiday:TARGET New York, May 5
Today, Fran Maier, President of TRUSTe, will speak about key privacy issues facing the advertising industry at the Digiday:TARGET conference in New York. Fran will speak on the role of privacy and trust in the evolving digital data-driven landscape. She will also provide an update on self-regulatory efforts and current OBA reports from the Department of Commerce and FTC, both of which are becoming increasing involved in online advertising and targeting.

About TRUSTe
TRUSTe, founded in 1997, is the leading online privacy solutions provider. The company offers a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 4,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide, Pfizer and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. Based upon a foundation of transparency, choice and accountability regarding the collection and use of personal information, TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit

See TRUSTe's Fran Maier at Digiday:TARGET
New York - May 5, 2011

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