January 30, 2008 09:00 ET
TRUSTe and Ponemon Institute Name HP, Intuit and AOL the Top Three Most Trusted Companies of 2007 for Privacy
SAN FRANCISCO, CA--(Marketwire - January 30, 2008) - TRUSTe, the leading Internet privacy
seal-of-approval, in conjunction with the Ponemon Institute, have announced
that HP, Intuit Inc. and AOL have been honored as the Most Trusted
Companies for Privacy for 2007. The winners were announced on Tuesday
evening, January 29, in Washington, DC at the Congressional Internet Caucus
faculty reception. The award is designed to celebrate the companies who
take active measures to protect and inform their consumers and to encourage
a safer online ecosystem.
In conjunction with the Ponemon Institute, TRUSTe conducted a two-stage
survey to gauge the privacy policies and practices of over 200 companies.
The twenty companies rated most trusted in an unaided consumer survey moved
on to the expert review where policies, practices, and execution were
tested for consistent care with regard to privacy issues. The expert review
included an evaluation of policies and practices as well as interaction
with support staff.
The companies were judged by rigorous criteria which included the clarity
and readability of privacy statements and notice, account information
access and the ability to make changes, cookie practices, in-network and
out-of-network data sharing practices, choice, regulation, infrastructure
and customer service, among others. HP, Intuit and AOL consistently met or
exceeded expectations on all fourteen criteria. Results showed that privacy
is a major priority to the top companies, with 95 percent presenting a link
to the privacy statement on their homepage and 73 percent designating a
chief privacy officer or other senior level executive charged with data
privacy responsibility. To view the full report, please visit
"It's an honor to be recognized this year for our leadership in protecting
consumer privacy," said Scott Taylor, chief privacy officer, HP. "HP
realizes the importance of privacy and trust not only to our customers but
also to the success of our business. It comes down to respecting
individuals and their right to privacy, and that's why we hold ourselves
accountable to a higher standard."
"Our customers hold us to high standards of care because of the financial
information we handle, so privacy is a vital aspect of how we run our
business," said Barb Lawler, chief privacy officer, Intuit. "We are pleased
to receive this award from TRUSTe and the Ponemon Institute, and we will
continue to uphold the utmost standards of privacy for which we've been
"As Internet users interact with each other, use content and view
advertising in new ways across multiple platforms, we believe it's
important for companies to step up and provide transparency and control to
ensure consumers' trust," said Jules Polonetsky, Chief Privacy Officer,
AOL. "We are honored to be recognized by TRUSTe for our continued efforts
to protect consumers on the Internet."
TRUSTe and the Ponemon Institute will host a Webinar to discuss the Most
Trusted Companies for Privacy award on February 7, 2008 at 11:00 a.m. PST.
Larry Ponemon, founder and chairman of the Ponemon Institute will present.
To RSVP for the Webinar, please send an email to firstname.lastname@example.org with
the words "Most Trusted Company for Privacy Award" in the subject line.
TRUSTe helps consumers and businesses identify trustworthy online
organizations through its Web Privacy Seal, Email Privacy Seal and Trusted
Download Programs. Celebrating its 10th anniversary in 2007, TRUSTe
certifies more than 2,400 Web sites, including the major internet portals
and leading brands such as AOL, eBay, IBM, Intuit, Microsoft and Oracle.
TRUSTe resolves thousands of individual privacy disputes every year. To
learn more about internet privacy visit www.truste.org.