September 04, 2007 16:51 ET

TRUSTe Webinar Addresses Impact of Privacy Practices on Consumer Buying Behaviors

Offermatica and E-LOAN Reveal Results of Study Testing Efficacy of Privacy Seals in Improving Conversions

SAN FRANCISCO, CA--(Marketwire - September 4, 2007) - Today, nonprofit consumer privacy organization TRUSTe announced that it is hosting a webinar titled "Privacy Impacts Purchasing: Top Ways Companies Can Use Online Testing and Privacy Seals to Improve Privacy Practices and Increase Sales," Wednesday, September 19, 2007 from 1:00 p.m. to 2:00 p.m. EDT.

Recent studies indicate that consumers are factoring in Web sites' privacy practices when making purchasing decisions. Privacy-savvy consumers are limiting the amount of personal information they are willing to provide online, which ultimately affects conversion rates and bottom lines. Now, as organizations are heading into the Q4 planning season for their 2008 budgets, this webinar provides actionable insights into the top privacy concerns facing online consumers today and the impact of privacy seals on consumer purchasing decisions, as well as the basics of online testing and how it can help drive ROI and decision-making in privacy practices.

Webinar speakers Tess Koleczek, chief privacy officer, E-LOAN, Chris Duskin, director of product marketing, Offermatica and Carolyn Hodge, marketing director, TRUSTe will discuss the results of a study conducted by Offermatica testing the efficacy of the TRUSTe privacy certification seal on lift in conversion rates for online consumer direct lender E-LOAN. They will outline the real-world ways in which the company has addressed consumer concerns through their privacy practices in addition to improving their own revenues.

To learn more about the Webinar or to register to attend, please visit

About TRUSTe:

TRUSTe helps consumers and businesses identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs. An independent, nonprofit organization celebrating its 10th anniversary in 2007, TRUSTe certifies more than 2,400 Web sites, including the major internet portals and leading brands such as AOL, eBay, IBM, Intuit, Microsoft and Oracle. TRUSTe resolves thousands of individual privacy disputes every year. To learn more about internet privacy visit

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR on behalf of TRUSTe
    919-833-9975 x 12
    Email Contact