July 19, 2011 09:00 ET

TRUSTe Wins Key Customer Contracts in Europe, Increases International Momentum for TRUSTed Ads Privacy Platform

TRUSTed Ads Selected by Five Major European Companies as Privacy Solution of Choice for Online Behavioral Advertising

SAN FRANCISCO, CA--(Marketwire - Jul 19, 2011) - Today, TRUSTe, the leading online privacy solutions provider and largest provider of Online Behavioral Advertising (OBA) compliance solutions with over 10 billion icon impressions per month, announced that its TRUSTed Ads platform has been awarded new customer contracts with leading advertising platforms that serve the European market, further solidifying its market-leading position. The following companies with major footprints in Europe have selected the TRUSTed Ads privacy platform: Adconion UK, the integrated digital marketing services organization; MediaMind, a cross-channel advertising platform; RadiumOne, the pioneers in social targeting; SAY Media, a global media company delivering publishing technology and media services; and YD, the first real-time media agency with both TRUSTed Ads and TRUSTed Data Collection certificates. Collectively, these companies represent over 12 billion monthly impressions throughout Europe.

With the implementation of TRUSTed Ads, each of these companies is providing their customers with more transparency and choice regarding online advertising and tracking through adherence to the high online privacy standards outlined in the European Self-Regulatory Framework for Online Behavioral Advertising set forth by the IAB Europe in April 2011 and which 57 companies have committed to adopt.

"We consider it tremendous validation that our TRUSTed Ads platform has been selected by such a growing number of companies worldwide as their privacy solution of choice for online behavioral advertising," said Chris Babel, CEO of TRUSTe. "As the European Union e-privacy directive evolves, it is critical for companies to begin educating themselves about the issues and proactively demonstrate movement in the right direction with solutions like TRUSTed Ads."

Bringing Online Notice and Choice to the Global Market
TRUSTed Ads is an intuitive and comprehensive OBA privacy solution leveraging TRUSTe's well-known brand, designed to provide consumers with notice and choice, while filling a market need by enabling advertisers, advertising networks and publishers to easily comply with self-regulatory requirements. TRUSTe's platform supports the IAB Europe Self-Regulatory Framework and its mission to promote the growth of interactive advertising markets. TRUSTed Ads also features the Advertising "Forward i" Option Icon, the acknowledged global mark for enhanced notice and choice. In addition, TRUSTed Ads can be used to access the pan-European consumer website ( for easy-to-understand information on OBA in order to exercise control over personal data through management of individual privacy preferences.

In this initial launch across Europe, TRUSTe is engaging in ongoing collaboration with businesses, industry and consumer groups and regulators to refine and improve the TRUSTed Ads platform in order to accommodate legal, language, and cultural differences across all regions. With the ability to easily support multiple languages and its leadership as the largest OBA provider in the U.S., TRUSTe is uniquely qualified to address the complex, diverse and evolving online privacy issues currently facing Europe, while ensuring high privacy standards for transparency and user control.

"TRUSTe's in-depth understanding of online privacy and their commitment to needs of the European market make them an ideal partner for our OBA privacy services," said Gal Trifon, President and CEO of MediaMind. "Because TRUSTed Ads is highly customizable, we can easily adapt the platform to meet the unique requirements of specific local markets."

"At SAY we are committed to delivering engaging experiences that not only deliver results for advertisers, but also protect the consumer experience," said Ken Sandy, VP Product, SAY Media. "By working with TRUSTe and leveraging their world-class OBA privacy solution we are taking a lead role in developing a simple, intuitive and educational self-regulatory experience for consumers that is unlike anything else online."

"Working with TRUSTe and standardizing on TRUSTed Ads allows us to be proactive rather than reactive in providing an OBA privacy solution," said Niels Baarsma, Chief Operating Officer, YD. "TRUSTe is already the largest OBA privacy services provider in one of the largest markets worldwide. By leveraging their expertise here in Europe, we have a jump start on the competition. TRUSTe's experience gives us a lot of confidence."

About TRUSTed Ads
The TRUSTed Ads platform is a robust and easy-to-use OBA privacy solution designed to provide consumers with notice and choice about online advertising and tracking, while helping companies within the advertising ecosystem to adhere to emerging self-regulatory requirements. TRUSTed Ads is endorsed by the Digital Advertising Alliance (DAA), the advertising industry's governing body for ad privacy in the U.S., as part of its self-regulatory program to provide consumer choices for OBA.

TRUSTed Ads offers consumers access to easy-to-understand educational material and concise advertising notification and opt-out choices. TRUSTed Ads gives advertisers, agencies, advertising networks, DSPs and publishers the ability to provide a branded and customizable consumer landing experience; simple tag implementation in advertising servers; and a detailed reporting and consumer feedback mechanism.

By providing a single integrated privacy platform for all online advertising, TRUSTed Ads further allows the advertising community to:

  • Communicate responsible privacy practices to customers;
  • Keep pace with the rapidly evolving privacy landscape and regulatory changes; and
  • Provide consistent and recognized certification of all privacy practices.

For more information about TRUSTed Ads, interested businesses can go to

About TRUSTe
TRUSTe is the leading online privacy solutions provider and offers a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels -- including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 4,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide, Pfizer and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit

Contact Information