REDWOOD CITY, CA--(Marketwire - May 5, 2008) - TrustedID, the leading provider of
identity prevention solutions, announced today innovative enhancements to
IDFreeze, the company's flagship service. Now protecting an unlimited
number of household family members, this proactive, simple service extends
protection to users in more than a dozen different ways, including
safeguards for credit cards, social security numbers and medical
identities, and is available through TrustedID's web site
(
www.trustedid.com) or its toll-free order line (1-888-548-7878).
"Identity thieves are becoming increasingly sophisticated in their methods
of stealing personal data, and they are increasing their targeting of the
most vulnerable individuals, children and elderly adults," says Scott
Mitic, CEO of TrustedID. "As a result, TrustedID has expanded its suite of
services and introduced a new family plan, to help stop identity theft
before it can happen and give whole families peace of mind.
In fact, a 2007 Gartner study found that identity theft affects nearly 15
million people each year. And in the Federal Trade Commission's latest
report (2007), more than 10,000 kids had their identities stolen in 2006
alone, nearly a 60 percent increase over 2003. Moreover, elderly parents
and adults are more at risk because identity thieves know that seniors do
not check their credit as often and are more likely to have savings,
investments and good credit.
According to Mitic, many parents don't know their child's identity has been
stolen until an identity theft has already done damage to their reputation
or accounts. "Most kids only discover that their identity has been
compromised when they reach majority and apply for credit, try to get a
job, a college loan or a place to live. "On their kids' behalf, parents
need to be a step ahead of today's fast-paced thieves, and we want to make
it easy with this new feature of IDFreeze."
Complete, Easy-to-Use Security
With the busy, on-the-go lifestyles of most families, TrustedID offers a
quick, simple solution to protect the entire family and their financial and
personal assets. In a matter of minutes, with just a few easy, online
steps, IDFreeze provides core identity theft protection, that includes
anti-spyware, scanning and monitoring of other personal identifying
information such as social security and bank account numbers, medical
record protection, and lost wallet services.
IDFreeze now includes the following new features:
-- Child Identity Protection
-- Medical Records Protection
-- Anti-Spyware Software
-- Enhanced Junk Mail Reduction
-- Name and Address Scanning
-- Bank Account Scanning
-- Lost Wallet Protection
Those new features expand on IDFreeze's core offerings for comprehensive,
proactive family protection. IDFreeze continues to offer:
-- Credit Card Number Scanning
-- Junk Mail Reduction
-- Fraud Flag Placement
-- Annual Credit Reports
-- Name and Address Scanning
-- $1,000,000 Limited Service Warranty
Most importantly, IDFreeze automatically and immediately extends to every
household member when registration is completed. This suite of protection
is available at $99.00/year for an individual and $189.00/year for
families.
About TrustedID
TrustedID® is dedicated to providing consumers with the strongest, most
complete and proactive identity theft protection solutions available.
Founded in 2005, TrustedID was the first identity theft prevention company
to offer credit freezes to consumers. The company's flagship product,
IDFreeze, includes the ability for customers to flag their credit reports
at Equifax, Experian, and TransUnion and extends protection services to
entire household families. IDFreeze also is backed by a $1,000,000 limited
warranty.
TrustedID is recognized by the Identity Theft Resource Center, a national
nonprofit organization that educates and works to prevent identity theft.
For more information about TrustedID and its services and products, visit
www.trustedid.com.
Contact Information: Media Contact
Lyn Chitow Oakes
650.631.2379
loakes@trustedid.com