September 05, 2007 08:30 ET Offers Netflix Subscribers More Relevant Movie Recommendations

PALO ALTO, CA--(Marketwire - September 5, 2007) - announced more relevant movie recommendations for Netflix customers by linking Netflix movie queues into the recommendations network. Trusted Opinion is a free online community that brings people and their network of friends together to share opinions and receive personalized recommendations. By weighing the opinions of people in one's social network highest, members experience higher quality and more pertinent recommendations. The site is currently focused on movies and television series and will introduce new categories in the near future.

When members log into, they can access top-rated theatrical releases and DVDs ranked based on the opinions of their circle of friends. Once they click on a movie, a personalized movie score is displayed, along with a visually rich, 3-D "Ratings Radar™" that displays a member's circle of friends and their individual ratings for the film. Members can get recommendations for every movie genre, and can also use the Ratings Radar™ to explore their friends' recent activity and discover and meet new people who share the same tastes.

While reading the review of a promising movie, members can now click on a Netflix icon, enter their Netflix username and password, and have the movie automatically added to their Netflix queue. Trusted Opinion remembers the Netflix login information to simplify the process for the next time. Members can also click the icon to buy the movie.

While other review sites show users an average score for each item, Trusted Opinion's patent-pending recommendation algorithm places greater value on the reviews of friends, and friends of friends, up to four degrees, and creates personalized scores for each movie. Opinions come in and intelligent, individualized recommendations go out. This approach ensures that each member gets quality recommendations based on the opinions of the people they trust, instead of from random strangers.

Trusted Opinion also factors in friends' reviews specifically to ensure that "review spam" (i.e. commercially biased reviews) has little or no effect on the recommendations the member receives. even lets members "tune" recommendations by specifying which friends' opinions they value highest.

"Trusted Opinion mirrors the way we all get recommendations in the real world -- by weighing the opinions of your friends highest." said Shahar Smirin, CEO of Trusted Opinion. "Adding seamless Netflix queue support into the community lets Netflix customers get the same quality recommendations that community members have been enjoying."

Trusted Opinion makes it easy for anyone to network and benefit from friends' opinions. The community offers built in address book support for finding and inviting friends through Google, MSN Hotmail, Yahoo!, and AOL.

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About Trusted Opinion

Trusted Opinion is privately funded company headquartered in Palo Alto, The community includes over 200,000 members from all over the world. The current opinion network is focused on movies with plans to expand across many other categories of recommendations in the near future.

Contact Information

  • Contact:
    Alison McNeill
    FutureWorks PR
    Email Contact
    (408) 428-0895 Ext 112