SOURCE: Truston

June 17, 2008 07:15 ET

Truston Receives 2008 Product Innovation Award From Network Products Guide

MyTruston Software-as-a-Service Platform Wins Identity Theft Protection Category

SANTA BARBARA, CA--(Marketwire - June 17, 2008) - Truston®, a provider of award-winning online services for identity theft protection, announced today that Network Products Guide has named its myTruston® Software-as-a-Service (SaaS) platform a winner of the 2008 Product Innovation Award. This annual award recognizes and honors vendors from all over the world with ground-breaking products in all areas of information technology.

MyTruston is an online identity theft recovery system built on hosted web-based software that can help people easily recover from and prevent identity theft. It walks users step-by-step through the entire process, dramatically reducing the time, cost, and impact of ID theft. myTruston is not a set of static web pages, rather an intelligent workflow system for managing multi-step processes to be performed by people. Its self-service task scheduling engine reduces red tape for consumers. myTruston allows enterprise partners to launch simple consumer-facing online tools that help with processes which require many steps, phone calls, documents, or follow-ups. It can easily be embedded into a partner's own website. To read more, visit www.networkproductsguide.com/innovations/2008/Truston.html.

"Identity thefts are becoming highly sophisticated in nature and continue to happen," says Rake Narang, editor-in-chief, Network Products Guide. "It can take anywhere from a few weeks to several years for victims to get absolved from each and every fraud that may have been committed using their stolen identity. Truston's innovative SaaS platform offers an organized approach to getting a stolen identity back and keeping it safe."

"Network Products Guide's recognition of our myTruston platform further validates our technology as a totally unique, best-in-class identity theft protection service for wholesale partners like membership programs, online marketers and financial institutions," said Tom Fragala, CEO and founder at Truston. "Our superior technology, ultra low cost, and private-label approach differentiates our product from other companies in the identity theft protection market."

About Truston

Truston is dedicated to protecting people from identity theft and improving their credit without requiring their personal information. The company has a white-label partner-ready service for membership marketing companies, identity theft service providers, banks, and credit card companies. Truston's consumer direct service was awarded 4 stars from PC Magazine in 2007. Truston received a 2008 Hot Company award, was named one of the 2008 10 Companies to Watch by the Pacific Coast Business Times and identified as an industry leader by Javelin Strategy & Research in their December 2007 identity theft market report. Visit www.mytruston.com.

About Network Products Guide Awards

Network Products Guide, published from Silicon Valley, is a leading provider of technology vendor research and analysis. The guide includes product innovations, roadmaps, industry directions, technology advancements and independent product evaluations. The guide follows conscientious research methodologies developed and enhanced by industry experts. Visit www.networkproductsguide.com.

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