SOURCE: Trycera Financial, Inc.

January 29, 2007 09:35 ET

Trycera Financial CEO to Speak at 2007 Prepaid Card Expo™ --- the Largest Global Prepaid and Stored Value Card Event

Senior Panel on Economics and Profitability of Prepaid and Stored Value Cards Scheduled for 4:30 - 6:00pm on February 26th

IRVINE, CA -- (MARKET WIRE) -- January 29, 2007 -- Trycera Financial, Inc. (OTCBB: TRYF), a financial services company specializing in the delivery of prepaid card programs and products, today announced that its CEO, Matt Kerper, will speak at the 2007 Prepaid Card Expo™ in Las Vegas, Nevada, from 4:30 - 6:00pm at the Rio Hotel.

The panel will address the Economics and Profitability of Prepaid and Stored Value Cards and will include participants from FSV Payment Systems, BankFirst, Chockstone, and Meta Payment Systems.

The Prepaid Card Expo™ is the premier conference and trade show for the network branded prepaid and stored value card industry, encompassing prepaid Visa®, MasterCard® Worldwide, Discover® Network, American Express® and other network branded cards, as well as retail gift cards usable at single merchants. Keynote speakers at the event will include former President of Mexico, Vicente Fox, President and CEO of Visa® USA, John Coghlan, EVP of US Market Development for MasterCard® Worldwide, Ann Camarillo, and former US Secretary of Health and Human Services, Tommy Thompson, amongst others.


Trycera Financial, Inc., is a financial services company specializing in the delivery of prepaid card programs, prepaid card program management and private label catalog shopping cards. As a registered MSP for MasterCard and an ISO for Visa, the Company partners with companies focused on developing, implementing and marketing customized prepaid card solutions. As an innovative program manager, the Company has delivered a diverse suite of customized solutions including the Platinum Tel Everyone Prepaid Visa card, US Capital Debit MasterCard card and the Model Prepaid MasterCard card. In addition to the customized solutions, the Company has also developed three branded products including the Trycera Financial Prepaid MasterCard card, the Finium Prepaid MasterCard card and the Mi Dinero y Mis Sueños Prepaid MasterCard card, which are marketed directly by the Company through direct and reseller channels. All MasterCard cards are issued by MetaBank pursuant to license by MasterCard International, and all Visa cards are issued by MetaBank pursuant to a license from Visa USA, Inc. Separately, the Company operates a catalog shopping card network under the name Tru Platinum. The Tru Platinum catalog shopping card offers thousands of products to create a unique catalog shopping experience with a user friendly web interface for fast product ordering and delivery to the consumer's door. To complement its core prepaid card business, the Company has developed ancillary card services to improve the overall cardholder experience and functionality. These card services are highlighted by Full Credit, a service that allows enrolled cardholders the ability to have non-traditional payment information such as rent, utilities and wireless phone service payments reported to local credit reporting agencies. The Full Credit program is ideal for cardholders seeking to report items and build upon a credit profile with credit reporting agencies nationwide. To further enhance the consumer experience, the Company also operates a 24/7 call center called isleCORE Systems, Inc. isleCORE is located in Honolulu, Hawaii, and services a wide range of business and industry, including financial services, wireless telecommunications and the State of Hawaii. For more information, please visit the Company's web site at


Prepaid Media provides a host of business-to-business, integrated media and information services to numerous emerging industries. Areas of focus include the rapidly growing network branded prepaid and stored value card industry and consumer-driven health care (CDHC) industry. Prepaid Media's properties include the Prepaid Card Expo™, CDHC Expo™, Prepaid Card Report™, Prepaid Card Buyers Guide™ and As the various markets served by Prepaid Media continue to evolve, Prepaid Media serves as a trusted partner, providing relevant learning, buying and selling, and organized networking opportunities to key market participants. For more information on Prepaid Media and the 2007 Prepaid Card Expo, please visit


Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: With the exception of historical information, the statements set forth above include forward-looking statements that involve risk and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The Company wishes to caution readers that a number of important factors could cause actual results to differ materially from those provided in the forward-looking statements. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, the risk factors noted in the Company's filings with the United States Securities and Exchange Commission (SEC) such as such as the changes in federal, state or municipal laws governing the distribution and performance of financial services; a general economic downturn; the Company's startup phase of operations; the Company's continuing ability to fund its operations; the Company's reliance on third-party processors and product suppliers; the Company's inability to locate suitable acquisition targets; and those risks and uncertainties included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in our report on Form 10-QSB for the quarter ended September 30, 2006, which is on file with the SEC and is available on both our investor relations web site at and on the SEC's web site at

Contact Information


    Bryan Kenyon
    (949) 273-4304
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