SOURCE: Trycera Financial, Inc.

August 03, 2005 18:00 ET

Trycera Financial Contracts With Western Union to Provide Convenient Stored Value Card Loading to Consumers

NEWPORT BEACH, CA -- (MARKET WIRE) -- August 3, 2005 -- Trycera Financial, Inc. today announced an agreement with Western Union Financial Services, Inc., a subsidiary of First Data Corp. that will allow certain Trycera stored value cardholders the ability to load their prepaid cards at Western Union® Agent locations throughout the United States.

Now Mi Dinero y Mis Sueños Prepaid MasterCard® and Trycera Financial Prepaid MasterCard® cardholders can visit any one of more than 46,000 Western Union Money Transfer Agent locations in the US to load money onto these cards within minutes. Until now, Trycera prepaid customers did not have the ability to load cards at retail locations.

Matt Kerper, CEO, Trycera Financial, said, "As we continue to expand our market presence and convenient load locations, Western Union provides unparalleled ubiquity for our cardholders. The agreement with Western Union helps Trycera provide our cardholders the flexibility they need to manage personal spending and budgets at prices below other competitive alternatives."

"Now Trycera's customers can take advantage of our prepaid services and load money to their cards in a convenient and fast way. We are pleased to share a common goal with Trycera: to deliver services that consumers want and need," said Linda Priestap, senior vice president and general manager, Western Union Prepaid Services.

About Trycera Financial, Inc.

Trycera Financial is a publicly reporting financial services company specializing in customized and turnkey prepaid programs partnerships that serve the needs of self-banked consumers. Within the scope of the company's business model, Trycera is focused on four primary channels: consumer-based stored-value products, private-label catalog shopping cards, customized stored-value program management and accretive acquisitions of synergistic product and service providers. In addition to the newly acquired Classic Advantage Card program, Trycera Financial operates the Tru Platinum Card program and is preparing to launch additional association-branded stored value debit card products in the coming months. For more information, visit the company's Web site at

About Western Union

Western Union Financial Services, Inc., a subsidiary of First Data Corp., is an international leader in consumer money transfer services. Western Union and its subsidiary, Orlandi Valuta, together make up one of the world's largest money transfer networks with approximately 233,000 Agent locations in more than 200 countries and territories.

First Data Corp. is a leading provider of electronic commerce and payment solutions for businesses and consumers worldwide. Serving 4.1 million merchant locations, 1,400 card issuers and millions of consumers, First Data powers the global economy by making it easy, fast and secure for people and businesses around the world to buy goods and services using virtually any form of payment. The company's portfolio of services and solutions includes credit, debit, private-label, smart and stored-value card issuing and merchant transaction processing services; money transfer services; money orders; fraud protection and authentication solutions; check guarantee and verification services through TeleCheck; as well as Internet commerce and mobile solutions. The company's STAR Network offers PIN-secured debit acceptance at 1.7 million ATM and retail locations. For more information, visit

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: With the exception of historical information, the statements set forth above include forward-looking statements that involve risk and uncertainties. The company wishes to caution readers that a number of important factors could cause actual results to differ materially from those in the forward-looking statements. Those factors include but are not limited to the risk factors noted in the company's filings with the Securities & Exchange Commission, such as the changes in federal, state or municipal laws governing the distribution and performance of financial services; a general economic downturn; our startup phase of operations, and our continuing ability to fund our operations; reliance on third-party processors and product suppliers; the inability to locate suitable acquisition targets; and other risks and uncertainties. Should any of these risks or uncertainties materialize or should underlying assumptions prove incorrect, actual results may vary materially from those described in this report as anticipated, estimated or expected.

Contact Information

    Bryan Kenyon
    Trycera Financial, Inc.
    (949) 273-4304
    Email Contact

    The Liquid Group
    Jason Daggett
    Email Contact