SOURCE: Trycera Financial, Inc.

March 02, 2007 13:28 ET

Trycera Financial Lands New OEM Private Label Program Card Marketer -- Transfers4Less™ International LLC

Innovative Money Share Customer Executes OEM Agreement With Trycera in Order to Leverage Trycera's Quick to Market Strategy Coupled With Unparalleled Feature and Functionality

IRVINE, CA -- (MARKET WIRE) -- March 2, 2007 -- Trycera Financial, Inc. (OTCBB: TRYF), a financial services company specializing in the delivery of prepaid card programs and products, today announced that it has executed an agreement to deliver Transfers4Less, a new OEM private label card program.

The Transfers4Less private label card program will offer a dual card set where cardholders will have the ability to share money from the primary card account. This innovative money share solution will be implemented under a strict timeframe to accommodate the aggressive marketing plans of Transfers4Less. Under this OEM platform, Transfers4Less will tailor the look and feel of a branded card product to meet the needs of their targeted customer base.

Peter Stuart, President of Transfers4Less, said, "Transfers4Less has found a partner in Trycera Financial, Inc. Our program required a service company that understood the ambition of our prepaid card business model and could make it happen. Trycera's team of professionals delivered on all the promises -- and met the deadlines our program demanded -- where others had previously failed."

Matt Kerper, CEO of Trycera, stated, "We are pleased to be able to work with Peter and the Transfers4Less team in developing and implementing a much needed dual card money sharing solution. With our ability to move products quickly to market, we are certain that Transfer4Less and Trycera will enjoy a long and mutually beneficial partnership."


Trycera Financial, Inc. is a financial services company specializing in the delivery of prepaid card programs, prepaid card program management and private label catalog shopping cards. As a registered MSP for MasterCard and an ISO for Visa, the Company partners with companies focused on developing, implementing and marketing customized prepaid card solutions. As an innovative program manager, the Company has delivered a diverse suite of customized solutions including the Platinum Tel Everyone Prepaid Visa card, US Capital Debit MasterCard card and the Model Prepaid MasterCard card. In addition to the customized solutions, the Company has also developed three branded products including the Trycera Financial Prepaid MasterCard card, the Finium Prepaid MasterCard card and the Mi Dinero y Mis Sueños Prepaid MasterCard card, which are marketed directly by the Company through direct and reseller channels. All MasterCard cards are issued by MetaBank pursuant to license by MasterCard International, and all Visa cards are issued by MetaBank pursuant to a license from Visa USA, Inc. Separately, the Company operates a catalog shopping card network under the name Tru Platinum. The Tru Platinum catalog shopping card offers thousands of products to create a unique catalog shopping experience with a user friendly web interface for fast product ordering and delivery to the consumer's door. To complement its core prepaid card business, the Company has developed ancillary card services to improve the overall cardholder experience and functionality. These card services are highlighted by Full Credit, a service that allows enrolled cardholders the ability to have non-traditional payment information such as rent, utilities and wireless phone service payments reported to local credit reporting agencies. The Full Credit program is ideal for cardholders seeking report items and build upon a credit profile with credit reporting agencies nationwide. To further enhance the consumer experience, the Company also operates a 24/7 call center called isleCORE Systems, Inc. isleCORE is located in Honolulu, Hawaii, and services a wide range of business and industry, including financial services, wireless telecommunications and the State of Hawaii. For more information, please visit the Company's web site at


Transfers4Less is a marketing services company specializing in the delivery of prepaid card programs, card to card transfer programs, prepaid phone services and bill payment programs for the US immigrant population. Transfers4Less is focused on programs that facilitate immigrant access into non-financial and financial programs and has expertise in both English and Spanish marketing and advertising to the core customer base.


Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: With the exception of historical information, the statements set forth above include forward-looking statements that involve risk and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The Company wishes to caution readers that a number of important factors could cause actual results to differ materially from those provided in the forward-looking statements. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, the risk factors noted in the Company's filings with the United States Securities and Exchange Commission (SEC) such as such as the changes in federal, state or municipal laws governing the distribution and performance of financial services; a general economic downturn; the Company's startup phase of operations; the Company's continuing ability to fund its operations; the Company's reliance on third-party processors and product suppliers; the Company's inability to locate suitable acquisition targets; and those risks and uncertainties included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in our report on Form 10-QSB for the quarter ended September 30, 2006, which is on file with the SEC and is available on both our investor relations web site at and on the SEC's web site at

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    Bryan Kenyon
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