SOURCE: Trycera Financial, Inc.

February 13, 2007 09:35 ET

Trycera Financial Launches New OEM Private Label Card Program

Initial OEM Customer Program Includes the Model Prepaid MasterCard(C), With Other Customer Program Announcements Imminent

IRVINE, CA -- (MARKET WIRE) -- February 13, 2007 -- Trycera Financial, Inc. (OTCBB: TRYF), a financial services company specializing in the delivery of prepaid card programs and products, today announced that it has launched a new OEM private label card program.

The OEM private label card program is an innovative turnkey solution designed to be a cost effective alternative to customized card programs. With the new OEM platform, a company can tailor the look and feel of a branded card product to meet the needs of their targeted customer base. Key attributes of the OEM program announced include:

--  Provides a cost effective, turnkey solution from end-to-end.
--  Avoids costly contract alternatives and guaranteed minimums required
    by processor, bank and association agreements.
--  Allows individual card marketers to select between flexible revenue
    sharing or cost-based pricing models, while controlling their cardholder
    fee structure.
--  Provides a virtual stored value product team comprised of industry
    experts.
--  Eliminates the need to focus on program management and instead allows
    businesses to focus on revenue streams tied to delivering card products and
    value-added services.
--  Provides an accelerated time-to-market strategy in as little as 45
    days.
--  Provides customized card designs, card carriers and collateral
    materials.
--  Provides a customized web skin to deliver a personalized look and
    feel.
    
The first OEM customer for the new Trycera OEM card platform is "So You Want to be a Model?" contest administrators ESB Productions and CosmoGIRL Magazine via the Model Prepaid MasterCard© available at www.mymodeldebitcard.com. Other OEM customers will be announced in the coming weeks and months ahead as they are individually launched.

Prices for the new OEM private label card program range from $25K - $75K per OEM program depending on the complexity underlying the platform selected. Interested companies should contact the Company at info@trycera.com to learn more about the details of the new offering and how it would fit inside their existing card-based business initiatives.

ABOUT TRYCERA FINANCIAL, INC.

Trycera Financial, Inc. is a financial services company specializing in the delivery of prepaid card programs, prepaid card program management and private label catalog shopping cards. As a registered MSP for MasterCard and an ISO for Visa, the Company partners with companies focused on developing, implementing and marketing customized prepaid card solutions. As an innovative program manager, the Company has delivered a diverse suite of customized solutions including the Platinum Tel Everyone Prepaid Visa card, US Capital Debit MasterCard card and the Model Prepaid MasterCard card. In addition to the customized solutions, the Company has also developed three branded products including the Trycera Financial Prepaid MasterCard card, the Finium Prepaid MasterCard card and the Mi Dinero y Mis Sueños Prepaid MasterCard card, which are marketed directly by the Company through direct and reseller channels. All MasterCard cards are issued by MetaBank pursuant to license by MasterCard International, and all Visa cards are issued by MetaBank pursuant to a license from Visa USA, Inc. Separately, the Company operates a catalog shopping card network under the name Tru Platinum. The Tru Platinum catalog shopping card offers thousands of products to create a unique catalog shopping experience with a user friendly web interface for fast product ordering and delivery to the consumer's door. To complement its core prepaid card business, the Company has developed ancillary card services to improve the overall cardholder experience and functionality. These card services are highlighted by Full Credit, a service that allows enrolled cardholders the ability to have non-traditional payment information such as rent, utilities and wireless phone service payments reported to local credit reporting agencies. The Full Credit program is ideal for cardholders seeking report items and build upon a credit profile with credit reporting agencies nationwide. To further enhance the consumer experience, the Company also operates a 24/7 call center called isleCORE Systems, Inc. isleCORE is located in Honolulu, Hawaii, and services a wide range of business and industry, including financial services, wireless telecommunications and the State of Hawaii. For more information, please visit the Company's web site at www.trycera.com.

ABOUT ESB PRODUCTIONS, INC.

ESB Productions is an event production company that focuses on educational programs for the entertainment industry. Established in 2001, the Company is based in Delray Beach, Florida, and has worked with such companies as CosmoGIRL!, ELLEgirl, Rampage and Cosmo Television. It has also helped launch many successful careers for aspiring talent, including rising star, Shelby Keeton.

ABOUT CosmoGIRL!

CosmoGIRL! is published by Hearst Magazines, a unit of The Hearst Corporation (www.hearst.com), and one of the world's largest publishers of monthly magazines, with a total of 19 US titles and 144 international editions. Hearst reaches more adults than any other publisher of monthly magazines (~ 80M according to MRI). The Company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.

FORWARD-LOOKING STATEMENTS

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: With the exception of historical information, the statements set forth above include forward-looking statements that involve risk and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The Company wishes to caution readers that a number of important factors could cause actual results to differ materially from those provided in the forward-looking statements. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, the risk factors noted in the Company's filings with the United States Securities and Exchange Commission (SEC) such as such as the changes in federal, state or municipal laws governing the distribution and performance of financial services; a general economic downturn; the Company's startup phase of operations; the Company's continuing ability to fund its operations; the Company's reliance on third-party processors and product suppliers; the Company's inability to locate suitable acquisition targets; and those risks and uncertainties included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in our report on Form 10-QSB for the quarter ended September 30, 2006, which is on file with the SEC and is available on both our investor relations web site at www.trycera.com/investorrelationship.aspx and on the SEC's web site at www.sec.gov.

Contact Information

  • INVESTOR / PRESS / MEDIA CONTACT:

    Bryan Kenyon
    CFO
    (949) 273-4304
    Email Contact