SOURCE: Trycera Financial, Inc.

February 26, 2007 09:35 ET

Trycera Financial Monthly Gross Dollar Volume (GDV) Nearly Triples to $3.2M in 1 Month

Strong Gross Dollar Volume (GDV) Gains Accompany Accelerating New Debit Card Account Additions; Aggregate Debit Card Portfolio Now Exceeds $38M in Annualized GDV

IRVINE, CA -- (MARKET WIRE) -- February 26, 2007 -- Trycera Financial, Inc. (OTCBB: TRYF), a financial services company specializing in the delivery of prepaid card programs and products, today announced that it has nearly tripled its monthly gross dollar volume (GDV) from $1.1M in January 2007, to approximately $3.2M in February 2007. This monthly GDV total represents an annualized GDV run rate of approximately $38.4M, and is expected to accelerate exponentially throughout calendar year 2007.

Monthly and annualized GDV are key debit card portfolio metrics and act as leading indicators of both cardholder adoption and recurring usage of the Company's debit card offerings. GDV further serves as an important growth metric for tracking the Company's operational performance in both the near term and long term alike.

In January 2007, the Company's GDV total was $1.1M, up 268% year-over-year from January 2006, when the Company delivered $0.3M in GDV. In comparison, February 2007 reflects a GDV of $3.2M, up 188% month-over-month sequentially from the prior month.

"The explosive growth in new customer additions and the accompanying surge in our core portfolio GDV metric are important drivers for the continued success and expansion of our Company," stated Matt Kerper, President and CEO of Trycera Financial. "Not only does it reinforce our ability to quickly bring new programs and cards to market for our valued business partners, but it also provides a key indicator of the underlying competitive advantage that we possess in the fluid and expanding domestic card marketing industry. This growth provides a validation to our strategic direction and focus and speaks highly of the constant innovation and value that we provide our end users in the form of a simple-to-use prepaid financial tool."

ABOUT TRYCERA FINANCIAL, INC.

Trycera Financial, Inc. is a financial services company specializing in the delivery of prepaid card programs, prepaid card program management and private label catalog shopping cards. As a registered MSP for MasterCard and an ISO for Visa, the Company partners with companies focused on developing, implementing and marketing customized prepaid card solutions. As an innovative program manager, the Company has delivered a diverse suite of customized solutions including the Platinum Tel Everyone Prepaid Visa card, US Capital Debit MasterCard card and the Model Prepaid MasterCard card. In addition to the customized solutions, the Company has also developed three branded products including the Trycera Financial Prepaid MasterCard card, the Finium Prepaid MasterCard card and the Mi Dinero y Mis Sueños Prepaid MasterCard card, which are marketed directly by the Company through direct and reseller channels. All MasterCard cards are issued by MetaBank pursuant to license by MasterCard International, and all Visa cards are issued by MetaBank pursuant to a license from Visa USA, Inc. Separately, the Company operates a catalog shopping card network under the name Tru Platinum. The Tru Platinum catalog shopping card offers thousands of products to create a unique catalog shopping experience with a user friendly web interface for fast product ordering and delivery to the consumer's door. To complement its core prepaid card business, the Company has developed ancillary card services to improve the overall cardholder experience and functionality. These card services are highlighted by Full Credit, a service that allows enrolled cardholders the ability to have non-traditional payment information such as rent, utilities and wireless phone service payments reported to local credit reporting agencies. The Full Credit program is ideal for cardholders seeking to report items and build upon a credit profile with credit reporting agencies nationwide. To further enhance the consumer experience, the Company also operates a 24/7 call center called isleCORE Systems, Inc. isleCORE is located in Honolulu, Hawaii, and services a wide range of business and industry, including financial services, wireless telecommunications and the State of Hawaii. For more information, please visit the Company's web site at www.trycera.com.

FORWARD-LOOKING STATEMENTS

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: With the exception of historical information, the statements set forth above include forward-looking statements that involve risk and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The Company wishes to caution readers that a number of important factors could cause actual results to differ materially from those provided in the forward-looking statements. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, the risk factors noted in the Company's filings with the United States Securities and Exchange Commission (SEC) such as such as the changes in federal, state or municipal laws governing the distribution and performance of financial services; a general economic downturn; the Company's startup phase of operations; the Company's continuing ability to fund its operations; the Company's reliance on third-party processors and product suppliers; the Company's inability to locate suitable acquisition targets; and those risks and uncertainties included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in our report on Form 10-QSB for the quarter ended September 30, 2006, which is on file with the SEC and is available on both our investor relations web site at www.trycera.com/investorrelationship.aspx and on the SEC's web site at www.sec.gov.

Contact Information

  • INVESTOR / PRESS / MEDIA CONTACT:

    Bryan Kenyon
    CFO
    (949) 273-4304
    Email Contact