SOURCE: Trycera Financial, Inc.

January 03, 2007 09:15 ET

Trycera Financial Monthly Gross Dollar Volume Metric Exceeds $1M for December 2006

Financial Services Company Breaks $1M Monthly Threshold for First Time in Its Corporate History and Operates an Annualized Gross Dollar Volume Exceeding $12M

IRVINE, CA -- (MARKET WIRE) -- January 3, 2007 -- Trycera Financial, Inc. (OTCBB: TRYF), a financial services company specializing in the delivery of prepaid card programs and products, today announced that it has broken the $1M gross dollar volume (GDV) monthly card metric for the first time in its history for December 2006.

GDV is a key indicator of cardholder adoption and recurring use of the Company's debit card offerings and is an important growth metric for tracking the Company's operational performance. For December 2006, the Company's GDV total was $1.04M, up 179% year-over-year from December 2005, when the Company delivered $0.37M in GDV. This monthly GDV metric equates to an annualized GDV metric of approximately $12.5M exiting calendar year 2006.

"The $1M per month GDV metric is an important milestone for our Company," said Matt Kerper, President and CEO of Trycera Financial. "It speaks to the success that Trycera has achieved in launching new card products and programs that have been used on a broader and more frequent basis by increasing numbers of consumers throughout the United States. Additionally, it also provides a strong core user base from which to expand card products and programs throughout 2007."


Trycera Financial, Inc. is a financial services company specializing in the delivery of prepaid card programs, prepaid card program management and private label catalog shopping cards. As a registered MSP for MasterCard and an ISO for Visa, the Company partners with companies focused on developing, implementing and marketing customized prepaid card solutions. As an innovative program manager, the Company has delivered a diverse suite of customized solutions including the Platinum Tel Everyone Prepaid Visa card, US Capital Debit MasterCard card and the Model Prepaid MasterCard card. In addition to the customized solutions, the Company has also developed three branded products including the Trycera Financial Prepaid MasterCard card, the Finium Prepaid MasterCard card and the Mi Dinero y Mis Sueños Prepaid MasterCard card, which are marketed directly by the Company through direct and reseller channels. All MasterCard cards are issued by MetaBank pursuant to license by MasterCard International, and all Visa cards are issued by MetaBank pursuant to a license from Visa USA, Inc. Separately, the Company operates a catalog shopping card network under the name Tru Platinum. The Tru Platinum catalog shopping card offers thousands of products to create a unique catalog shopping experience with a user friendly web interface for fast product ordering and delivery to the consumer's door. To complement its core prepaid card business, the Company has developed ancillary card services to improve the overall cardholder experience and functionality. These card services are highlighted by Full Credit, a service that allows enrolled cardholders the ability to have non-traditional payment information such as rent, utilities and wireless phone service payments reported to local credit reporting agencies. The Full Credit program is ideal for cardholders seeking report items and build upon a credit profile with credit reporting agencies nationwide. To further enhance the consumer experience, the Company also operates a 24/7 call center called isleCORE Systems, Inc. isleCORE is located in Honolulu, Hawaii, and services a wide range of business and industry, including financial services, wireless telecommunications and the State of Hawaii. For more information, please visit the Company's web site at


Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: With the exception of historical information, the statements set forth above include forward-looking statements that involve risk and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The Company wishes to caution readers that a number of important factors could cause actual results to differ materially from those provided in the forward-looking statements. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, the risk factors noted in the Company's filings with the United States Securities and Exchange Commission (SEC) such as such as the changes in federal, state or municipal laws governing the distribution and performance of financial services; a general economic downturn; the Company's startup phase of operations; the Company's continuing ability to fund its operations; the Company's reliance on third-party processors and product suppliers; the Company's inability to locate suitable acquisition targets; and those risks and uncertainties included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in our report on Form 10-QSB for the quarter ended September 30, 2006, which is on file with the SEC and is available on both our investor relations web site at and on the SEC's web site at

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    Bryan Kenyon
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