SOURCE: Technology Services Industry Association (TSIA)

Technology Services Industry Association

SOURCE: Outcome Chains, Inc.

Outcome Chains, Inc.

May 03, 2016 13:00 ET

TSIA Announces Partnership With Outcome Chains, Inc.

Leading Association Chooses New SaaS Solution to Help Tech Companies Improve Their Service Business Outcomes

SAN DIEGO, CA --(Marketwired - May 03, 2016) - The Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations, announced its partnership with Outcome Chains, Inc., the provider of a new SaaS solution that helps build better maps to business outcomes. With the Outcome Chains software, TSIA can now provide its members a more intuitive step-by-step approach to achieve their service business outcomes leveraging TSIA research, frameworks, benchmark data, and other member resources. The announcement was made at the Technology Services World (TSW) San Diego 2016 conference taking place this week at the Hilton San Diego Bayfront.

TSIA has always focused its research on addressing the top service business challenges facing today's technology services executives. With the Outcome Chains application, TSIA can now deliver all of its most relevant data and insights in the context of specific service business challenges -- a virtual roadmap to success, known as "TSIA outcome chains." This software will enable managers to apply TSIA resources directly to their problems, empowering them with the information they need to make informed decisions and take focused action to accelerate achievement of their desired business outcomes. Each TSIA outcome chain provides detailed information around seven key areas:

  1. The specific target outcome to be achieved.
  2. The financial impact it will have on the organization.
  3. The KPIs to be tracked to predict the business impact.
  4. The technology recommended to improve KPIs.
  5. The best practices required for optimizing and scaling processes and operations.
  6. The roles needed to implement best practices.
  7. The capabilities required to achieve the outcome.

TSIA outcome chains address specific service business challenges affecting members in the areas of customer success, education services, expand selling, field services, managed services, professional services, service revenue generation, and support services. As part of the announcement, TSIA released its first set of 19 outcome chains for TSIA members, as well as a roadmap of 44 new outcome chains to be released by the end of 2016.

TSIA's president and CEO, J.B. Wood, made the announcement at the TSW San Diego conference in a keynote presentation. Attendees had the opportunity to see a live demonstration of the application, as well as preview new TSIA outcome chains during presentations by TSIA research executives. Current TSIA members attending the TSW San Diego 2016 conference will be given priority access to TSIA outcome chains before the tool is rolled out to the entirety of TSIA's membership community in the coming weeks. All conference attendees can see and try the Outcome Chains solution by visiting either the TSIA or Outcome Chains, Inc. booths in the TSW | EXPO.

"Outcome Chains makes it easy to access an incredible amount of TSIA content, saving our team time when researching solutions for our top business challenges. I could use this tool all day!" said Jon Larson, senior director, Cloud Services, Education Services & Logistics, for SeaChange, who participated in the TSIA outcome chains pilot program.

"At TSIA, we're dedicated to providing the data, research, frameworks, and resources to help technology companies optimize for success. Our members need help applying that information to get the business outcomes they want," said J.B. Wood, president and CEO of TSIA. "We're excited to provide this new SaaS-based experience to help members match the right TSIA resources and insights to the outcomes they want to achieve. By putting this powerful capability into the hands of every manager in our member company organizations, we believe they will see dramatic improvements in the form of increased employee effectiveness and faster time to results."

"We're thrilled to partner with TSIA and look forward to helping them provide their members with clear paths to the outcomes they're hoping to achieve," said Glenn Gramling, vice president of Outcome Chains, Inc.

Attendees of the TSW San Diego 2016 conference have the opportunity to see the Outcome Chains application in person in the TSW | EXPO. More information about Outcome Chains and Outcome Chains, Inc. can be found at

About TSIA

The Technology Services Industry Association (TSIA) is the world's leading organization dedicated to advancing the business of technology and services. Technology services organizations large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, exceptional peer networking opportunities, and high-profile certification and awards programs. TSIA corporate members represent the world's top technology companies as well as scores of innovative small and mid-size businesses in four major markets: enterprise IT and telecom, consumer technology, healthcare and healthcare IT, and industrial equipment and technology. TSIA's editorial blog, Inside Technology Services, is widely recognized by technology service professionals for providing thought leadership and insights into industry trends and best practices. Visit us at, follow us on Twitter @TSIACommunity, or connect with us on LinkedIn and Google +.

About Outcome Chains, Inc.

Outcome Chains, Inc. is a SaaS provider that helps companies build better maps to customer business outcomes. The Outcome Chains tool helps improve the sales and service results of technology providers and accelerates the value of their solutions to customers. The company's founders have led several successful businesses within the technology sector and are considered industry luminaries who write and speak on the changing nature of the industry. Based on their experience, they saw a need for improved collaboration between technology suppliers and their customers, leading to the founding of Outcome Chains, Inc. and the development of its premier software-as-a-service (SaaS) solution, Outcome Chains. The Outcome Chains application provides customers and suppliers with a visual plan of action for how to effectively use technology to achieve a desired outcome. Both suppliers and their customers can now communicate, contribute content and interact to fine tune their alignment and create a plan of record to deliver the promise of improved customer business outcomes. Visit us at to learn more, or follow us on Twitter @OutcomeChains.

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