SOURCE: Technology Services Industry Association (TSIA)

Technology Services Industry Association

October 06, 2016 03:00 ET

TSIA Issues New Report on Education Services Offer Development

Report shares best practices in offer development and provides insights regarding offer diversification

SAN DIEGO, CA--(Marketwired - October 06, 2016) - The Technology Services Industry Association (TSIA), the leading association for today's technology services organizations, has issued a new report titled "Education Services Offer Development: Think Diversification," authored by Maria Manning-Chapman, TSIA's vice president of education services research. The report identifies best practices in offer development and how education organizations can diversify the education portfolio to help increase revenue and drive consumption/adoption.

Typically, the protocol for education services organizations has been to develop training when a new product is released and/or when a product undergoes a major revision. As education organizations begin to diverge from training offers that align directly with product, understanding the offer development process is critical. As might be expected, there is a correlation between offer diversification and revenue. While clearly there are any number of other variables that influence revenue, having more to offer and providing interesting packaging options is certainly a contributor.

"When thinking about offer development, think diversification. Give customers more to buy than just another course," says Manning-Chapman. "Offer diversification is fundamental to any business. It's the reason why some companies prosper and others do not."

TSIA members may access the report on the TSIA website.

About TSIA
The Technology Services Industry Association (TSIA) is the world's leading organization dedicated to advancing the business of technology and services. Technology services organizations large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, exceptional peer networking opportunities, and high-profile certification and awards programs. TSIA corporate members represent the world's top technology companies as well as scores of innovative small and mid-size businesses in four major markets: enterprise IT and telecom, consumer technology, healthcare and healthcare IT, and industrial equipment and technology. TSIA's editorial blog, Inside Technology Services, is widely recognized by technology service professionals for providing thought leadership and insights into industry trends and best practices. Visit us at, follow us on Twitter @TSIACommunity, or connect with us on LinkedIn and Google+.

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