SOURCE: Technology Services Industry Association (TSIA)

Technology Services Industry Association

July 22, 2016 10:30 ET

TSIA to Participate in European Speaking Engagements This Fall

Executives to Present Latest TSIA Research in France and Germany

SAN DIEGO, CA--(Marketwired - July 22, 2016) - The Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations, has announced that TSIA executives will be participating in two speaking engagements in Europe this fall: TSIA International Summit (France), and Margin Academy Convention 2016 (Germany).

TSIA International Summit - France

Taking place on Wednesday, September 21, 2016 at the Axway Headquarters in Puteaux, France is the TSIA International Summit, which will focus on the topic of "The Impact of Technology-as-a-Service and the Case for Managed Services." Co-hosted by TSIA and Axway, this highly interactive session will explain how to create a managed services offer, how to fit it into a cloud business strategy, and provide a forum for executives of VP level and above to discuss their experiences, successes, and challenges in these major areas. TSIA's VP of Managed Services Research, George Humphrey, will also be sharing the latest industry performance and practice data in order to help attendees identify the best managed services offer strategy and structure for their organizations. Some of the categories that will be covered in this summit are:

  • How to correctly develop a managed services offer from the beginning
  • Evolving and reinventing the sales motions needed for managed services
  • The ideal managed services financial model
  • Managing an outcome-centric delivery model
  • Client management for long-term success

This summit is being hosted by:

  • Peter Flynn, SVP of Global Cloud Managed Services, Axway
  • Nicolas Bo, VP France BeNelux Services, Axway
  • George Humphrey, VP of Managed Services Research, TSIA
  • Adam Herbert, Manager, Membership Development for International Sales, TSIA

Attendance to the TSIA International Summit is limited to executives of VP level or above. Interested parties can inquire about available seats to this exclusive event by contacting TSIA co-presenter, Adam Herbert, via email at

Margin Academy Convention 2016 - Germany

Organized by TSIA Consulting Alliance Partners, NewLeaf Partners and Value and Pricing Partners, is the Margin Academy Convention 2016, being held Thursday, October 13, 2016 at the Lufthansa Training Center in Seeheim, Germany.

At this event, TSIA executives, René Grossrieder, SVP, Global Membership and Partner Development and Professor Harald Kopp, Director of Industrial Equipment Research, will be presenting a session titled, "Preserving Price in the Land and Renewal Sales Motion - The LAER Customer Lifecycle."

Using examples from TSIA's newest book, Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business, they will provide a background on shifting customer expectations, the emergence of cloud-based business models, as well as the following topics:

  • TSIA's LAER customer engagement model
  • The shifting sales landscape across the technology industry
  • Price preservation in a new cloud economy
  • How analytics can hold price consistent for renewal motions
  • The financial keys that will allow you to make money with new outcome-based offers

More detailed information on this session can be found on TSIA's blog, Inside Technology Services. Attendance to this event is open to anyone wanting to understand the impact of changing customer expectations on technology sales models to prepare their organization for the future. To register, visit the NewLeaf Partners website.

TSIA members are eligible to book speaking engagements and workshops with research executives to get the resources and thought leadership needed to transform their organization, increase revenues and margins, and equip their teams for success.

TSIA offers speaking engagements and workshops on a variety of topics in the following areas:

  • Customer Success
  • Education Services
  • Expand Selling
  • Field Services
  • Managed Services
  • Professional Services
  • Service Revenue Generation
  • Support Services

To learn more about the speaking engagements and workshops that are available, please contact TSIA's Strategic Services team at

About TSIA
The Technology Services Industry Association (TSIA) is the world's leading organization dedicated to advancing the business of technology and services. Technology services organizations large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, exceptional peer networking opportunities, and high-profile certification and awards programs. TSIA corporate members represent the world's top technology companies as well as scores of innovative small and mid-size businesses in four major markets: enterprise IT and telecom, consumer technology, healthcare and healthcare IT, and industrial equipment and technology. TSIA's editorial blog, Inside Technology Services, is widely recognized by technology service professionals for providing thought leadership and insights into industry trends and best practices. Visit us at, follow us on Twitter @TSIACommunity, or connect with us on LinkedIn and Google+.

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