SOURCE: African Business Review

African Business Review

March 29, 2012 12:55 ET

Tswana Pride Overcomes Adversity and Operates as Botswana's Premier Poultry Producer, in African Business Review

SAN DIEGO, CA--(Marketwire - Mar 29, 2012) - Tswana Pride has overcome incredible adversity in the last three years to become the largest poultry producing company in Botswana. In 2009, the company's abattoir burnt down and had to be entirely rebuilt at a cost of 90 million BWP. The new facility, which opened for operation in mid-2011, was constructed to the latest European standards and today it is Botswana's biggest, most state-of-the-art abattoir.

When the abattoir was destroyed by fire, Tswana Pride used the opportunity to build the most technologically sophisticated facility in the region. Although the company now boasts the most high-end equipment and is a market leader, it believes there is still room for improvement.

One area it is particularly interested in working on is its farming operations. "Continuous improvement on the farming side is definitely where the focus needs to be," affirms Wayne du Toit, the company's General Manager. "One of our biggest challenges is broiler housing facilities that need to be upgraded, but it will give us the biggest improvement over the next two to three years."

To find out more about Tswana Pride and what sets it apart from its competitors, read the full report at:

About Tswana Pride

Located in Gaborone, Tswana Pride is the biggest poultry producing company in Botswana. The company is currently producing approximately 120,000 chickens a week, the equivalent to 20 and 22,000 a day to international clients such as KFC and Nando's. Tswana Pride has been a privately owned company for all of its 25-year history, with the current owners being in control of the business for the last 15.

About African Business Review

African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the WDM Group. Founded in 2007 by entrepreneur Glen White, WDM Group retains a diversified portfolio of websites, magazines, mobile apps, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit

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