ONESTOP Media Group

ONESTOP Media Group

October 01, 2010 09:38 ET

TTC transformed into unique exhibit space for Scotiabank Nuit Banche

Onestop and Art for Commuters launch Scotiabank Nuit Blanche independent project DRIFT on Toronto Transit Commission subway platforms for an all night affair

Attention: Arts/Entertainment Editor, Assignment Editor, City Editor TORONTO, ONTARIO, PRESS RELEASE--(Marketwire - Oct. 1, 2010) - From sunset on Saturday, October 2, to sunrise on Sunday, October 3, 2008, "Scotiabank Nuit Blanche" will have Toronto bustling with activity as hundreds of thousands experience a full night of contemporary art and performance in multiple venues across the city, including on the Toronto Transit Commission (TTC) subway platforms. Not only will the subway be open all night to assist the public in safe travel from one venue to the next, it will play host to one of Nuit Blanche's most travelled independent projects entitled, "DRIFT".

DRIFT features digital abstractions born from contemporary painting, photography and performance, by three local artists: David Frankovich, Anda Kubis, and John Shipman. The art comes in the form of animations that will play on hundreds of Onestop Media Group's (Onestop) subway platforms screens, in over 50 TTC stations. For 12 hours, beginning at 7pm on October 2nd DRIFT will run non-stop, without interruption from the usual commuter news, sports and entertainment being displayed on these digital display screens to over one million commuters daily.

"I am thrilled to be included in DRIFT during Nuit Blanche. The potential to reach such a large audience in an unconventional setting allows for the impact of my work to grow. I can't wait to see how the viewers on a subway platform interact with the screen. I hope the viewer sees themselves as part of the visual experience." Says Anda Kubis, DRIFT artist and Associate Professor Chair, Drawing and Painting.

All three artists explore a slightly different thematic path. Anda's piece explores the multiple realities we navigate while fulfilling daily tasks. David Frankovich uses video compression artifacts to open up new possibilities of representation. John Shipman transforms Toronto's streets into whirling colours by recording continuous motion through night walks.

Sharon Switzer, DRIFT Curator and Onestop's Arts and Cultural Programming Director says, "I am very excited to be bringing this project to the Onestop TTC screens. It is a new direction for us, featuring longer works that are quite beautiful, entrancing, and fairly abstract. My hope is to bring a whole different feeling to the subway stations for Nuit Blanche." Says Sharon Switzer

Beginning Oct 2nd, you may access the DRIFT exhibit online and learn more about the featured artist: http://www.onestopallnight.com/
In the meantime, learn more by visiting the Scotiabank Nuit Blanche - DRIFT section here: http://www.scotiabanknuitblanche.ca/iProjects.aspx?zone=A&rowID=14

DRIFT, an official independent project of Scotiabank Nuit Blanche, is a co-production of Onestop Media Group and Art for Commuters, and is produced with the support of the City of Toronto through the Toronto Arts Council.
/For further information: For more information about the DRIFT producers visit:
Onestop Media Group: www.onestopmedia.com
Art for Commuters: www.art4commuters.com/ IN: ENTERTAINMENT, SOCIAL, OTHER

Contact Information

  • Erin Fulton, Director Communications, Onestop Media Group
    Primary Phone: 416-646-7912
    Secondary Phone: 416-409-8394
    E-mail: efulton@onestopmedia.com