SOURCE: Tulip BioMed, Inc.

September 25, 2007 08:28 ET

Tulip BioMed, Inc. Introduces New Service Mark Tag-Line: "You'd Never Reuse a Needle. Why Reuse a Cannula?"

The Company Believes That the Analogy Between Currently Accepted Reusable Cannulas and Previously Accepted Reusable Needles Is Well Worth Consideration

SAN DIEGO, CA--(Marketwire - September 25, 2007) - Tulip BioMed™, Inc. (PINKSHEETS: TPBD), a developer of medical devices for the living tissues market, including plastic, cosmetic, and orthopedic surgeries, today announced that it has established a new service mark for its disposable product line that focuses and summarizes key concepts regarding its disposable products: "You'd never reuse a needle. Why reuse a cannula?"

There have been cases of cross-contamination reported using reusable cannulas in liposuction procedures. Tulip BioMed believes that the analogy between reusable/disposable needles and reusable/disposable cannulas is relevant to both physicians and patients alike, and should be considered by anyone undergoing fat transfer and removal procedures, in particular.

Why Did Doctors Stop Using Reusable Needles?

Most professions and professionals rarely change "time-honored" procedures unless regulated to do so, or from the fear of litigation. In this context, prior to 1960, standard procedure allowed syringes and needles to be cleaned, sterilized and reused -- until Dr. Albert Weiner was convicted of 12 counts of manslaughter for injecting patients with syringes and needles contaminated with hepatitis. Unfortunately, it took 12 deaths before the medical community rushed to embrace disposable syringes and needles. Within a year of Dr. Weiner's manslaughter conviction, needle manufacturers were producing tens of millions of disposable needles, and disposable needles secured a third of the needle market in the United States. Only two companies at that time were producing such products, Becton Dickenson and Roehr Products.

Ironically, Roehr had introduced the Monoject™ disposable syringe and needle several years earlier, but there was little demand for the product. At the time, physicians felt that it was safer and cheaper to sterilize glass syringes and clean the needles for reuse -- until the Weiner case.

The Tulip BioMed Alternative

"The unfortunate point in all of this is that until patients died, the medical community by and large never considered the use of reusable needles and syringes to be a problem," noted Richard P. Burgoon, Jr., Tulip BioMed's president and chief operations officer. "Once this preventable tragedy occurred, the wisdom of using disposable products in that context was realized. Today, it would be unimaginable to suggest to a physician that he or she reuse a needle or syringe on more than one patient."

Yet, today the vast majority of harvesting, removal and transfer of adipose (fat) in a variety of plastic and cosmetic surgery procedures are conducted with instruments that are generally reused multiple times on multiple patients. The company believes that most patients are unaware of this fact, and might not accept this standard practice if they knew it. Tulip BioMed believes that it is the only organization that offers safe, sterilized, one-time-use disposable instruments for these procedures; for additional information, please see www.tulipbiomed.com/seethedifferenceweb.htm.

Burgoon noted that "Tulip BioMed's corporate objective is to offer a safe, cost-effective and efficient alternative to reusable cannulas. Once a physician has been provided a choice, then at least some reasonable consideration can be given as to what type of product should be used. With this choice comes responsibility, not just for the physician who must decide what type of product to use, but more importantly for our company because we offer that choice. Physicians need to know that our products will absolutely satisfy their medical requirements and the needs and safety of their patients."

Burgoon continued, "We believe that a vast majority of patients do not realize that the cannulas being inserted into their bodies may have been previously inserted into dozens of other patient bodies, or that the cannula used for their procedure may be several years old and continually used, week in, week out. The issue is not just technical, and we think it's not just about being able to claim that a reusable cannula is clean, sterilized and safe. The bigger issue, we think, is that there is desired comfort zone for many patients, and that given the choice, most patients would prefer a new cannula inserted into their body versus a used one, regardless of how clean it may be, or what sterilization process the cannula went through. As we begin informing physicians and their patients that there is a safe, one-time use, disposable alternative to reusable cannulas, we believe that not just the physicians will recognize these benefits, but that many patients will request or even demand that their doctors use a new cannula that has never been used before on another patient."

Burgoon concluded, "When all of these factors are considered, we think it is fair to ask: if a physician would never reuse a needle, even though this was standard practice 40 years ago, why then would they reuse a cannula when a safe and cost-effective alternative exists today? Legitimate answers may exist to that question, but we think it's a question worth considering."

About Tulip BioMed, Inc.

Tulip BioMed, Inc., a Nevada corporation, has its operations based in San Diego, California. For more information, please call us at 1-800-97TULIP (1-800-978-8547), or visit our website at: www.tulipbiomed.com. Products are available for sale at www.tulipdisposable.com.

Safe Harbor: This press release contains certain forward-looking information about Tulip BioMed, Inc., which is intended to be covered by the safe harbor for "forward-looking statements" provided by the Private Securities Litigation Reform Act of 1995.

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