SOURCE: As Seen On TV, Inc.

August 20, 2014 08:15 ET

Tune In for Infusion Brand's First Ever 24-Hour Today's Special Event on HSN

Infusion's DOC Cleaning Brand to Offer Best Value in Brand History to HSN Customers

CLEARWATER, FL--(Marketwired - Aug 20, 2014) -  Infusion Brands, Inc., a leading consumer product marketing company, operating under the public company As Seen On TV, Inc. (OTCQB: ASTV), today announced its first ever Today's Special 24-hour sales event on the leading entertainment and lifestyle retailer HSN. The company's brand DOC Cleaning, known as the "prescription for clean" for its innovative household solutions, is set to air 10 live presentations with on-air guest and Infusion Brands' Vice President of Live Shopping Kerry McNally today, Wednesday, August 20.

The DOC Today's Special will feature a never-before-seen 30-piece set of the brand's best-selling item, a reusable and versatile wood fiber cleaning cloth, appropriately called the "DOC Cloth." The DOC Cloth's absorbent 8-layered open-weave design, made from rayon wood fiber, makes it an economical alternative to paper towels and sponges while tackling the toughest of spills and messes. When dampened with only tap water, the DOC Cloth wipes away 99.99% of dirt and bacteria from non-porous surfaces, such as granite, plastic and wood. Additionally, the DOC Cloth rinses clean of absorbed dirt and bacteria, up to 99.99%, with only tap water, as verified by third party testing.

Since DOC's debut on HSN in 2012, Infusion Brands has sold nearly one million individual DOC Cloths and is poised to hit the two million mark during this 24-hour sale. In just one day, the Today's Special is anticipated to triple the total number of single cloths sold all of last year, from 500,000 to 1.5 million respectively. The DOC Cloth has long been a Customer Pick on

"HSN's decision to make DOC Cloth a Today's Special comes as a great honor to Infusion Brands," said Bob DeCecco, Chairman and CEO of Infusion Brands and As Seen On TV. "As the first ever Today's Special in the history of Infusion Brands, this is not just a priceless opportunity to gain new customers, brand recognition and airtime, but it's also a notable milestone for the company, our live shopping division and our vendor partnership with HSN."

The DOC Cloth 30-piece set includes three sizes of cloths and comes in four different colors, cleaning a variety of surfaces including granite countertops, stainless steel appliances, wood cabinets, and windows. The DOC Cloth even easily removes makeup, while gently exfoliating the skin.

"DOC is all about giving our customers a better, smarter, safer and more affordable way to clean," said Kerry McNally. "Each DOC Cloth is washable and reusable, replacing all the paper towels we waste. Even the person who hates cleaning will love to clean with DOC."

To shop or learn more about DOC wood fiber cleaning cloths, visit

About Infusion Brands, Inc.
Infusion Brands, Inc., operating under the public company As Seen On TV, Inc. (OTCQB: ASTV), is a leading consumer products company that leverages direct response to satisfy unmet market demands and solve everyday problems. Infusion Brands competes in three key product verticals -- hardware, home goods, and health and wellness -- with a powerful portfolio of revenue-generating brands including Ronco, Dual Tools, DOC Cleaning, and well-known digital brands and With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. Its products are sold globally through a variety of national retailers, online retailers, catalogs, infomercials, and live shopping channels. For more information, visit or follow Infusion Brands online at and @InfusionBrands on Twitter.

Forward-Looking Statements
In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks and uncertainties. This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company's Securities and Exchange Commission filings, including the Company's annual report on Form 10-K for the fiscal year ended March 31, 2014, which are available at We caution readers that certain important factors may have affected and could in the future affect the Company's actual results and could cause the Company's actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of the Company.

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