SOURCE: BIGresearch

August 09, 2005 09:16 ET

Tunecom Partners With BIGresearch to Help Radio Stations Grow Revenues

New Free Service Completes 12-Month Test and Is Ready for National Rollout

COLUMBUS, OH -- (MARKET WIRE) -- August 9, 2005 -- As the radio industry struggles to increase its share of advertising dollars amid emerging competition, Tunecom and BIGresearch have collaborated to introduce a new and free research service called RadioStudy. This new tool provides radio fresh insights and accurate listener data to better represent their audience's spending power and shopping intentions.

Rather than providing data on overall 'radio listeners' in a particular market, The RadioStudy Purchase Power Report is generated using a station's individual listeners. Each station report represents only the station's listeners, and helps to provide advertisers a clear picture of how the station's audience spends their dollars on a local level. These customized reports give a radio station a dynamic tool to assist in generating new revenues.

"RadioStudy changes the game and puts us on the advertiser's side of the desk," said Mark Biviano, Vice President/Executive Sales Director of Rubber City Radio Group -- Akron, Ohio. "RadioStudy is like a crystal ball for our advertisers, telling them everything they need to know about our listeners, such as how much money they make, where they shop, how much they spend... plus, it also tells them how much they plan to spend. RadioStudy's flexibility allows us to determine how often we want to refresh the data... as often as once a month if we'd like."

The RadioStudy program is free to qualifying stations, and provides the most up-to-date consumer data in the industry -- in most cases the information is less than 30-days old. "In a world where people expect information in real-time, having to wait 3-to-6 months between data collection and reporting has become unacceptable," says Gary Drenik, President at BIGresearch. "RadioStudy closes the turnaround gap and provides a revenue generating tool to participating radio stations immediately without impacting their expenses. It's almost a 'no brainer' for stations looking to grow revenues."

"Online, satellite radio, gaming and podcasting have all captured recent headlines and the ad dollars are starting to follow, which only compounds the problem for radio," said Chuck Francis, Co-Founder and Managing Partner of Tunecom. "ROI is the name of the game in advertising today and pinpoint targeting of the consumer is key. By using a station's own listeners, RadioStudy provides the most accurate and detailed consumption data of a station's audience to date... and best of all its free to qualified stations," said Francis.

"Because RadioStudy is collected by BIGresearch, we are confident we are providing our advertisers the same quality of consumer insights used by the likes of the National Retail Federation, Wal-Mart, and SC Johnson," commented Rubber City's VP of Operations, Nick Anthony. "These studies are compiled using 500, 600, 700 of our own listeners... that's a larger sample than most use to measure the entire market."

The service has been tested over the past 12 months with stations in select markets throughout the country. The national rollout begins immediately. For more information visit: www.radiostudy.com.

ABOUT TUNECOM

Tunecom, LLC has been operating as a multi-media promotional and marketing company serving the Radio and Record communities since 1999. Their first online marketing system, Countrytune.com, has partnered over 130 country radio stations with various record companies, to give radio listeners an opportunity to preview new albums via station web sites before the albums were available in stores. Tunecom has continued to develop targeted marketing, sales and promotional programs for both radio stations and record labels.

ABOUT BIGRESEARCH

BIGresearch is a market intelligence firm providing analysis of consumer behavior in areas of retail, financial services, automotive, and media. The syndicated Simultaneous Media Usage Survey (SIMM) monitors more than 10,000 consumers twice each year to identify opportunities in a fragmented and changing marketplace including the media.

BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent. Complimentary findings are available at www.bigresearch.com.

Contact Information

  • Contact:
    Phil Rist
    (614) 846-0146