SOURCE: Vindicia


October 16, 2012 09:02 ET

TuneUp Media Enhances Customer Acquisition and Revenues With Vindicia CashBox

Sophisticated Retry Logic Improves Customer Retention, Streamlines Customer Acquisition Efforts

BELMONT, CA--(Marketwire - Oct 16, 2012) - Vindicia, the leading provider of marketing and selling automation for the Digital Economy, today announced that TuneUp Media®, the publisher of the #1 companion app for iTunes and Windows Media Player that offers digital music management and discovery tools for millions of music enthusiasts around the globe, maximizes online revenues by leveraging Vindicia® CashBox™ for billing, customer acquisition and retention.

Upon launching in early 2009, TuneUp Media implemented a well-known, home-grown payment processor to fulfill the company's eCommerce needs. After shifting to focus on customer retention, the company realized that they needed more robust subscription billing expertise, reporting capabilities and service. In order to grow their digital business and provide customers with the best eCommerce experience, TuneUp Media chose Vindicia's CashBox to provide them with a scalable subscription-based billing platform -- one that would support a variety of retention and acquisition focused campaigns, and increased support for their rapidly growing, worldwide user base.

"Vindicia has proven to be a very vital component to our business," said Founder and CEO Gabe Adiv at TuneUp Media. "CashBox provides us with the tools and insight to help maximize customer acquisition and retention across the board. With CashBox's sophisticated retry logic feature, we are able to remedy declined transactions quickly and efficiently -- a win-win for our customers and our bottom line."

CashBox is a SaaS billing solution with integrated marketing best practices to optimize customer retention, enhance acquisition rates, and minimize operational overhead. With
CashBox, businesses selling digital content and services can take control of their business with detailed analytics and best practices to grow revenue.

"Strategic billing is critical not just as an operational necessity for online commerce, but as a marketing asset that strengthens the fundamentals of profitability -- customer acquisition and retention," said Gene Hoffman, Chairman and CEO at Vindicia. "Just as TuneUp Media has transformed the way users around the world organize and manage their music, Vindicia has changed the way online business merchants such as TuneUp Media, acquire, retain and grow their digital business."

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About Vindicia
Vindicia is the leading provider of marketing and selling automation for the Digital Economy. We enable digital leaders to optimize their customer acquisition and retention capabilities across a variety of online markets via our SaaS solution, Vindicia CashBox. We have processed over $4 billion globally and generate over $75 million in annual incremental revenue for our clients. Our clients include TransUnion Interactive, Intuit, Activision Blizzard, IAC, Bloomberg, and Next Issue Media. To learn more, please visit

About TuneUp Media
TuneUp Media (, the music lovers behind TuneUp, are the developers of the #1 companion app for iTunes and Windows Media Player, and the rapidly growing song identification app for iOS, TuneUp Mobile. TuneUp offers must-have digital music management and music discovery tools that let consumers interact with their digital library in a more experiential and meaningful way. TuneUp automagically™ "cleans" missing or mislabeled song information using acoustic fingerprinting technology against a robust music database; adds missing album cover art; and presents an ever-growing suite of "infotainment" features such as artist bios and news, music videos, personalized concert alerts, Twitter and Facebook integration, and now lyrics. TuneUp Media is privately held and based in San Francisco.

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