October 10, 2013 05:00 ET

Turkish Airlines Signs Exclusive Three-Year Deal With SDL

Assisting Turkish Airlines to deliver on 'Globally Yours' promise with consistent global communications

ISTANBUL, TURKEY--(Marketwired - Oct. 10, 2013) - SDL (LSE:SDL) today announced that Turkish Airlines, a member of Star Alliance, the world's largest airline group, has chosen SDL to help drive international sales by providing the best possible online customer experience for new customers across 10 additional key markets.

Turkish Airlines' ambitious growth strategy mirrors the importance of exports to the Turkish economy and will enable it to contribute to the country's overall goal of increasing annual Turkish exports to $500bn by 2023. In an exclusive three year contract, SDL will work collaboratively with Turkish Airlines to deliver consistent, high-quality website communications in 10 new languages including Russian, Chinese and Arabic.

Turkish Airlines embarked on a stringent evaluation process to find its ideal localization partner. With a lengthy criteria list, quality was the most important factor to ensure the protection of its brand through consistent communications.

"We chose SDL due to the strength of our relationship with the local office and the fact that SDL offers an in-house translation model as opposed to a freelancer model," explains Cengiz Degirmeci, Online Sales & Marketing Director at Turkish Airlines. "We strongly believe that in-house native-speaking subject matter experts deliver the highest standards of language and cultural awareness, resulting in the most effective communications for our local markets."

"We are delighted to welcome Turkish Airlines to the SDL community," says Tolga Secilmis, SDL Language Solutions General Manager in Turkey. "There was an obvious synergy between SDL and Turkish Airlines from the outset in our joint quest to optimize quality at all times. Our goal is to assist with driving international revenue, accelerating time-to-market and guaranteeing a 'local' experience in each of Turkish Airlines' global markets."

About Turkish Airlines

Established in 1933 with a fleet of only five airplanes, Star Alliance member, Turkish Airlines is today a four star airline with a fleet of 222 aircraft (passenger and cargo) flying to 233 cities around the world, comprised of 38 domestic and 195 international destinations. One of the fastest growing airline companies, Turkish Airlines has received several "Passengers Choice Awards" from the consumer ranking group, Skytrax. Based on 2011, 2012 and 2013 results, Turkish Airlines has been chosen as the winner of "Best Airline Europe", "Best Airline Southern Europe". Besides, it has been chosen as "Best Business Class Catering" in 2013 Skytrax World Airline Awards. It has also received awards for its catering and holds a coveted 4-star designation, putting the airline in a small group of top quality carriers. Turkish Airlines was also given the Skytrax designation of "World's Best Economy Class On-board Catering" in 2010, and Skyscanner's "Best On-board Food 2011". Long haul Business Class passengers also enjoy the Flying Chef service on-board.

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About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL.

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