September 15, 2014 17:50 ET

Turkish Communities Across the U.S. Turn to for News and Connections

NEW YORK, NY--(Marketwired - Sep 15, 2014) - Metropolitan New York City is home to over 80,000 Turkish Americans -- about 20 percent of the 500,000 living in the United States -- many of whom rely on Manhattan-based for reliable news from Turkey and as access to bilingual merchants across the country.

First published in 2013, has grown to attract unique monthly visitors and a large number of advertisers that provide products and services -- primarily in Greater New York City -- but also in other areas of the country with large Turkish-speaking communities, including New Jersey, Florida, North Carolina, Indiana and California.

"We have become one of the most reliable outlets for all forms of news from Turkey and draw our reports from a number of highly respected sources based in New York, California and Istanbul," notes Hilmi Yurdusever, publisher of "The American press only covers major headlines from the region and offers no content about culture, entertainment, sports and metropolitan events, so we are a natural channel for Turkish-speaking residents looking for this type of information, reported without bias or political influence."

Advertisers have found that delivers a steady flow of new customers and helps them target members of their community that would otherwise be impossible because traditional mass print and digital media frequently overlook the small but lucrative U.S. population of Turkish-speaking Americans.

One advertiser that has capitalized on the regional reach of is Simit & Smith, a New York City bakery that produces Simit, traditional bread eaten throughout the Balkans and Mediterranean for breakfast and as a snack during the day. The popular "Turkish bagels" have become a big hit Manhattan and are baked at the company's Cliffside Park, NJ factory store and shipped to three company stores in New York City as well as regional restaurants.

" has helped us initially reach a market of American Turks that appreciate our authentic healthy, fresh, locally prepared bakery products and definitely contributed to our rapid growth beyond the Turkish community. We consider our consumers to be 'global citizens' and could not have established our footprint in the northeast with the help of," noted Gokhan Cakmak, president of Simit & Smith.

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