February 26, 2015 09:00 ET

Turn Announces Five Patent Awards for Ad Tech Innovations

REDWOOD CITY, CA--(Marketwired - Feb 26, 2015) - Turn (, the digital hub for marketers, today announced that the U.S. Patent and Trademark Office (USPTO) has awarded five patents for innovations in advertising technology. The patents cover a variety of breakthroughs in programmatic bid decisioning and anonymous data mining and warehousing, enabling more sophisticated approaches to media buying and more efficient data analytics.

The USPTO has awarded Turn the following patents:

  • Externality-Based Advertisement Bid Adjustment (Patent 8,799,081) - Typical approaches to bid pricing calculate based solely on what is disclosed by a given inventory partner on a single bid. This patented approach applies game theory to the calculation of what to pay an inventory partner based on the information they disclose relative to other inventory partners.
  • Enhanced Online Advertising System (Patent 8,768,766) - One of the first patents covering the automation of digital advertising, specifically the automation of bid prediction based on performance objectives.
  • Horizontal Interval-Based Data Partitioning and Indexing for Large Clusters (Patent 8,903,803) - A unique approach to partitioning large amounts of data for range interval queries for data analytics.
  • Custom Data Warehouse on Top of MapReduce (8,918,388) - A unique way of compressing data for greater efficiency, requiring less server space and enabling faster querying.
  • Meta-Data Driven Data Ingestion using MapReduce Framework (8,949,175) - This method improves the efficiency of loading data from multiple source providers, addresses incongruities between those sources and produces an evolving data warehouse schema.

"From our earliest days, innovation has been at the heart of this company," said Bill Demas, president and CEO of Turn. "These patent awards testify to the strength of the proprietary technology our team has built to provide brands and agencies the software to power their data-driven marketing."

Turn is committed to fostering a culture of innovation through events such as Hack@Turn and the Turn Innovator's Circle program, which rewards employees for every patent submitted to the USPTO and for each patent granted.

The Turn Digital Hub consists of three natively integrated marketing applications: Audience Suite, an enterprise data management platform; Campaign Suite, a digital media buying platform for video, mobile, social and display advertising; and DataMine Analytics, a data exploration, optimization and warehousing solution purpose-built for marketers. Turn works with more than 300 of the world's top brands and media agencies, including Accuen, AMNET, Chrysler, Dentsu, DirecTV, Experian, Kraft, Microsoft, OMD, Progressive Insurance, Sky Italia, Thomas Cook, Toyota, Verizon and Zales.

About Turn

Turn delivers real-time insights that transform the way leading media agencies and enterprises make marketing decisions. Our Digital Hub for Marketers enables anonymous audience planning, data centralization, cross-device advertising, and advanced analytics, along with point-and-click access to more than 150 integrated technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit or follow @turnplatform.

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