SOURCE: Optify


June 11, 2010 09:00 ET

Turn Buzz Into Bucks: MarketingSherpa Teams Up With Optify to Discuss New Framework for Measuring Social Media ROI

Webinar to Discuss Social Media Marketing Challenges and Lessons Learned

SEATTLE, WA--(Marketwire - June 11, 2010) -  Optify (, a leading provider of hosted, easy-to-use online lead generation software for business, today announced a free webinar that addresses the challenges of measuring and tracking the ROI of social media marketing initiatives.

WHAT: Webinar - "Buzz to Bucks: A New Framework for Measuring Social Media ROI."

Social media is more than just a marketing fad. In fact, recent studies are reporting that the adoption rate of social media for business is skyrocketing. More companies are using social media channels such as Twitter and Facebook to build awareness, generate traffic and leads, and increase brand visibility. Despite the ubiquity of social media marketing initiatives, few marketers understand how to accurately track, measure and communicate the value and ROI of these campaigns. 

Using data from MarketingSherpa's most recent research, this webinar will provide a deep look into the challenges B2B marketers are encountering and present key takeaways from these studies. The webinar will also introduce participants to guidelines and best practices for implementing successful social media campaigns, and introduce tools and applications to help measure results.

WHO: The webinar will be presented by Todd Lebo, director of marketing and business development at MarketingSherpa, and Scott Fasser, director of customer experience at Optify. TJ McCue, a social media evangelist and the founder of Q4 sales, will be moderating the webinar.

WHERE: To register for the free webinar, please visit

WHEN: Tuesday, June 15 at 11:00 a.m. PDT

Optify tracks more than 35 million page views and scores thousands of leads in real time for customers including AdReady, LexisNexis, Microsoft, Marchex, Lifescript, Sonosite and Ubermind. Optify customers see more than a 500 percent increase in leads in a five-month period.

For more information on Optify, check out the following resources:

About Optify
Optify ( enables marketing and sales professionals to generate qualified leads through Web search and social media with easy to use, Real-Time Marketing software. Optify's hosted service allows marketers to find and track target keywords, optimize their website for search engines, monitor website visitors, automate Twitter campaigns and track results, and gain insights into which online marketing channels are driving the most qualified leads. Sales teams can automatically qualify and score web leads, focus sales efforts with real-time lead scoring and alerts, align marketing and sales, and close more deals by assigning the right leads to the right sales person. Optify is simple to set up and includes free phone, email and Web support. For more insights on how to market in real time, visit the Optify Lead Generation Blog at

Contact Information

  • Contact:
    Lindsey Emert
    Barokas Public Relations for Optify
    Phone: 206.264.8220