June 28, 2012 09:00 ET

Turn Cloud Platform Expands Mobile Advertising Features

REDWOOD CITY, CA--(Marketwire - Jun 28, 2012) - Turn today expanded the cross-channel capabilities of its Cloud Marketing Platform with the introduction of new mobile advertising features in Turn Campaign Suite and dedicated support for mobile advertising campaigns in the company's industry-leading performance and optimization algorithms.

Turn Campaign Suite enables advertisers to achieve industry-leading return-on-investment through precisely executed video, display and mobile advertising. The new features announced today include:

  • Support for MMA Universal Mobile Ad Packages and the most common IAB mobile ad units on smartphones and tablets.

  • Advanced mobile audience targeting by device attributes such as type, manufacturer, model, and operating system; title of mobile apps; content of mobile websites; connection speed and carrier by region; and geography with optional geo-fencing. All mobile user information is non-personally identifiable.

  • Dedicated algorithms for mobile advertising that leverage Turn's seven years of expertise in digital campaign optimization.

  • Access to more than 30 billion monthly global impressions from mobile apps and websites through partnerships with leading inventory providers such as Nexage, Admeld, MobClix and AppNexus.

"Mobile is one of the fastest growing channels for digital campaigns and it is essential that brands and marketers have the ability to reach desired audiences through their connected devices," said Ernie Cormier, president and CEO, Nexage. "With the introduction of its new mobile advertising features and support, Turn is demonstrating a commitment to mobile that will enhance how they utilize real-time bidding on our exchange to deliver targeted advertising for their clients."

Turn's new mobile-specific capabilities enable advertisers to reach these audiences on smartphones and tablets. Using Turn Campaign Suite, advertisers can now easily create, launch, and optimize digital advertising campaigns across video, display, and mobile channels. Campaign Suite also offers advanced analytics and reporting, giving advertisers real-time insights from all of their channels, as well as detailed and custom reporting about specific channel performance.

"The Turn Cloud Marketing Platform now enables marketers to engage customers across three digital advertising channels from one dashboard. Turn's new mobile capabilities empower advertisers with the features necessary to deploy high-performance mobile campaigns that connect with their most active and on-the-go audiences," said Bill Demas, president and CEO, Turn.

About Turn

Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of more than 100 partners. Turn is headquartered in Silicon Valley and provides its platform, products and services in North America, South America, and Europe. Company revenue has more than doubled every year of Turn's existence. For more information, visit or follow @turnplatform.

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