Turn Down the 'Suck Knob' to Lure Millennial Shoppers, Ecommerce Studies Reveal

SCOTTSDALE, AZ--(Marketwired - March 03, 2016) - TrueShip (http://www.trueship.com) -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- has just released an in-depth guide that's designed to help e-retailers attract more millennial shoppers to their websites. The advice is simple: turn down the 'suck knob' a touch by appealing to the mindset of Generation Y.

The U.S. Census Bureau says that there are over 77 million millennials, accounting for roughly one-fourth the population. A vast majority of this generation uses the internet daily with about 80% utilizing smartphone handsets to communicate.

But unlike the generations before them and those that have come after, this one is rather specific with their online shopping intentions. Knowing what you need to do at your online store to attract this demographic of shoppers -- which accounts for over $200 billion in spending annually -- is the key to increasing conversions and building a strong and loyal customer base.

TrueShip's newest guide helps retailers bridge the generational gap at their online store. It details what attracts and detracts millennials from any online store, backed up by studies, surveys, white papers and the most prominent millennials online shopping statistics.

"If you are not optimizing the shopping experience for the millennial generation, then you are missing out on a ton of sales," explained Michael Lazar, Director of Online Marketing at TrueShip. "Our new guide is designed to help retailers better understand the mindset of the millennial shopper and provides helpful suggestions and fixes so that retailers can improve and modernize their business model."

Read the guide at: http://www.trueship.com/blog/2016/03/02/turn-down-the-suck-knob-woo-millennials. 

A wide assortment of related guides and white papers can also be found at: http://www.trueship.com/blog.

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.trueship.com/online-retail-returns.

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