SOURCE: Turn

Turn

January 22, 2015 10:00 ET

Turn Expands Premium Marketplace Offerings With New Mobile and Video Inventory Partners

REDWOOD CITY, CA--(Marketwired - Jan 22, 2015) - Turn (www.turn.com), the digital hub for marketers, today announced the expansion of premium marketplace offerings to provide brands and agencies access to unique high quality publisher inventory with efficient execution and transaction transparency. Turn has added new video and mobile Deal ID integrations on new and existing partners including Opera Mediaworks, Rubicon Project, PubMatic, Teads, Tremor Video and Yieldlab bringing the total of private marketplace partnerships to seventeen.

Utilizing Deal ID, Turn's programmatic direct partners offer access to high quality inventory and custom deals. Deal ID is an identifier in the bid stream that represents an offline agreement between a publisher and an advertiser. It allows publishers and exchange partners to work with advertisers to facilitate direct, programmatic access to unique premium inventory and innovative ad formats that often are not available on the open market. This curated inventory is available for purchase at a set price, and can provide more value than open action inventory through preferential placement, powerful brand safety controls and access to unique audiences. Turn's private marketplace offering enables marketers to manage premium inventory buys from a wide array of publishers through a single, centralized platform for better measurement and analysis.

"These important new partnerships bring the best of all worlds to marketers -- access to unique mobile and video inventory with the flexibility and control of private deals and the efficiency of programmatic," said Maureen Little, SVP of Corporate and Business Development, Turn. "We have built an industry leading private marketplace ecosystem, giving customers transparency and scale to reach their audiences in the most impactful and efficient way possible."

Enabling mobile and video channels with new and existing partners further expands Turn's already robust global private marketplace ecosystem, consisting of the following:

  • Video (display): DoubleClick Ad Exchange, LiveRail, Opera Mediaworks, PubMatic, Rubicon Project, SmartClip, SpotXchange, StickyADS.tv, Tremor Video
  • Video (mobile): DoubleClick Ad Exchange, Pubmatic, Rubicon Project, Opera Mediaworks, SpotXchange, Teads
  • Mobile: DoubleClick Ad Exchange, Millennial Media, Opera Mediaworks, PubMatic, Rubicon Project, Yieldlab
  • Display: AppNexus, DoubleClick Ad Exchange, Improve Digital, Index Exchange, Microsoft Advertising Exchange, PubMatic, Rubicon Project, Yahoo Ad Exchange, Yieldlab

Turn Digital Hub consists of three, natively integrated three marketing applications: Audience Suite, an enterprise data management platform; Campaign Suite, a digital media buying platform for video, mobile, TV, social, and display advertising; and DataMine Analytics, a data exploration, optimization and warehousing solution purpose-built for marketers. Turn works with over 300 of the world's top brands and media agencies, including Accuen, AMNET, Chrysler, Dentsu, DirecTV, Experian, Kraft, Microsoft, OMD, Progressive Insurance, Sky Italia, Thomas Cook, Toyota, Verizon, and Zales.

About Turn

Turn delivers real-time insights that transform the way leading media agencies and enterprises make marketing decisions. Our Digital Hub for Marketers enables data centralization, cross-device advertising, and advanced analytics, along with point-and-click access to more than 150 integrated technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit turn.com or follow @turnplatform.

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