SOURCE: DC Brands International, Inc.

July 18, 2007 20:19 ET

Turn Left Scores Advertising Coup

DENVER, CO--(Marketwire - July 18, 2007) - DC Brands International (PINKSHEETS: DCBI) has just signed a deal with Race For The Cup magazine (, a publication devoted to covering the last 10 races of the NASCAR season. A Turn Left advertisement will be placed in the inside front cover spread for 16 consecutive weeks. The magazine can be found at select Barnes & Noble, Borders, Safeway, Winn-Dixie, Kroger and other national grocery chains.

"This is the magazine for serious NASCAR fans," said Richard Pearce, President and CEO of DC Brands. "Race For The Cup is the perfect fit for Turn Left for obvious reasons, as the magazine is dedicated to covering fans, drivers and races. What's even better are the added incentives rolled into our advertising package."

In addition to its prominently placed advertisement, Turn Left will appear on the magazine's website via photos and information on the Corvette as well as Turn Left Poker. DC Brands will also include Turn Left tickets in 250,000 specially marked editions of the magazine. Race For The Cup has also arranged a sampling opportunity for the Georgia 500 at the Atlanta Motor Speedway. While the event is sponsored by Coca-Cola, Turn Left and the Turn Left girls will be directly across the street giving away drinks and other branded items.

For more information on DC Brands International, visit their website at and

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