SOURCE: DC Brands International, Inc.

July 18, 2007 20:19 ET

Turn Left Scores Advertising Coup

DENVER, CO--(Marketwire - July 18, 2007) - DC Brands International (PINKSHEETS: DCBI) has just signed a deal with Race For The Cup magazine (www.raceforthecup.net), a publication devoted to covering the last 10 races of the NASCAR season. A Turn Left advertisement will be placed in the inside front cover spread for 16 consecutive weeks. The magazine can be found at select Barnes & Noble, Borders, Safeway, Winn-Dixie, Kroger and other national grocery chains.

"This is the magazine for serious NASCAR fans," said Richard Pearce, President and CEO of DC Brands. "Race For The Cup is the perfect fit for Turn Left for obvious reasons, as the magazine is dedicated to covering fans, drivers and races. What's even better are the added incentives rolled into our advertising package."

In addition to its prominently placed advertisement, Turn Left will appear on the magazine's website via photos and information on the Corvette as well as Turn Left Poker. DC Brands will also include Turn Left tickets in 250,000 specially marked editions of the magazine. Race For The Cup has also arranged a sampling opportunity for the Georgia 500 at the Atlanta Motor Speedway. While the event is sponsored by Coca-Cola, Turn Left and the Turn Left girls will be directly across the street giving away drinks and other branded items.

For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com and DickensEnergyCider.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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