February 12, 2015 09:00 ET

Turn Partners With hybris to Activate Marketers' Data for Advertising

REDWOOD CITY, CA--(Marketwired - Feb 12, 2015) - Turn, the digital hub for marketers, today announced a new partnership with hybris, an SAP company, to empower marketers to activate their data for advertising. This partnership will bring marketers a deeper understanding of their consumers by delivering actionable audience insights, and the ability to react quickly to advertising opportunities.

Turn is the only demand side platform (DSP) and data management platform (DMP) partner included in the launch of the SAP hybris Marketing solution. Through this partnership Turn enables marketers to leverage digital advertising and advanced analytics to drive a steady stream of qualified leads to their eCommerce environments. As part of the SAP hybris Marketing solution, marketers can use Turn's DSP and DMP to use anonymized data of high-value customers to improve segmentation, campaign optimization, and media delivery. The two in partnership create a consistent experience throughout the entire consumer journey.

"Customers and prospects are constantly showing us what they want and need -- through search, web browsing, opening emails or engaging with ads -- but these signals often are lost when data exists in different places across the business," says Patrick Finn, Senior Vice President, Global Channel & Partnerships, hybris and SAP CEC. "Combining this information in one place, and using it in real-time, allows brands to deliver better, more profitable, relevant experiences. Together with Turn, a leader in delivering real-time insights that transform marketer decision making, we are enabling organizations to leverage the power of truly contextual marketing."

Turn's real-time capabilities and global advertising ecosystem enable marketers to react quickly to changing opportunities as customers move through the buying cycle, while delivering a consistent and relevant experience across all digital channels (display, mobile, video and social). A deeper understanding of customers lets marketers expand the reach of their desired audience, find new prospects with a high propensity to convert and deliver more relevant messages.

"This partnership helps marketers improve their advertising by using analytics to power smarter prospecting and enhance the relevance of their message to desired audiences," said Maureen Little, senior vice president of business and corporate development at Turn. "Turn and hybris have partnered to seamlessly leverage customer information, anonymize it, and use it to reach desired digital audiences."

In addition, as part of the hybris Extend Marketplace, hybris customers can access Turn's audience insight and analytics capabilities through the Turn Insight Link extension. Turn Insight Link helps marketers get the most out of the hybris solution with new insights that can be used to tailor a website visitor's experience.

The Turn Digital Hub consists of three natively integrated marketing applications: Audience Suite, an enterprise data management platform; Campaign Suite, a digital media buying platform for video, mobile, social and display advertising; and DataMine Analytics, a data exploration, optimization and warehousing solution purpose-built for marketers. Turn works with more than 300 of the world's top brands and media agencies, including Accuen, AMNET, Chrysler, Dentsu, DirecTV, Experian, Kraft, Microsoft, OMD, Progressive Insurance, Sky Italia, Thomas Cook, Toyota, Verizon and Zales.

About Turn

Turn delivers real-time insights that transform the way leading media agencies and enterprises make marketing decisions. Our Digital Hub for Marketers enables anonymous data centralization, cross-device advertising, and advanced analytics, along with point-and-click access to more than 150 integrated technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit or follow @turnplatform.

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