SOURCE: Threadlife


October 31, 2012 11:00 ET

Turn Your Mobile Videos Into Playlists of Memories With Threadlife

New iPhone App Captures Life's Most Interesting Moments With Three Second Video Clips

SAN FRANCISCO, CA--(Marketwire - Oct 31, 2012) -

Core News Facts:

  • Today, Threadlife is launching a social video app that will change the way mobile users create, view and share memories via short video clips.
  • Under the leadership of Zappos Founder, Nick Swinmurn, and BLITZ agency Co-Founder and CCO, Ken Martin, Threadlife is poised to take mobile video content to the next generation of socialization.
  • Unlike traditional video, Threadlife allows you to easily capture and share moments as evolving "threads" of three-second video clips known as "stitches" -- no editing required.
  • Threads are designed so that you can always add to them, play them back instantly, as well as easily share.
  • Threadlife lets you stay up-to-date with friends and family, by allowing you to follow and view their threads, as well as connect, discover and explore the threads of other individuals and communities based on your interests.
  • How does Threadlife work?
    • Download the Threadlife iPhone app at
    • Build your profile and start recording stitches to create public or private threads.
    • Create and add new stitches to sharable threads with friends and the Threadlife community.
    • Store, organize and view your memories via your "My Life" thread.
    • Watch and follow the threads of friends and family.
    • Explore and discover trending and featured public threads based on your interests.
    • Share your public threads with your network via Threadlife, Facebook and Twitter.

Key Industry Statistics and Facts:

  • More than 200 million video views occur on mobile devices per day.1
  • Forty-two percent of mobile users take video with their mobile devices.2
  • From July 2011 to March 2012, time spent in photo and video grew by 166 percent.3


Nick Swinmurn, Co-founder & CEO, Threadlife
"Today, there are more mobile phones in the hands of everyday people -- with powerful HD cameras always in our pockets, we're collecting more and more of life's moments. Now we need an easy platform to capture and share them more broadly. With Threadlife we're changing the landscape and bringing users the best of photo and video, all in one easy to use app. We're excited to bring consumers everywhere something they've always wanted."

Ken Martin, Co-founder & CPO, Threadlife
"What was missing in traditional photo and video sharing apps, was a tool that could transform mobile video into a more seamless, collaborative way of capturing sharable, ongoing memories rather than individual 'movies' that require heavy editing. Threadlife's interface and technology simplifies the process for all users."

About Threadlife:
Threadlife is changing the way people capture and share life's greatest memories. The Threadlife iPhone app transforms your three-second video clips, which are called "stitches," into "threads" that bring together the moments of your life through evolving, sharable playlists. Unlike traditional video and photo sharing apps that are static, unstructured and difficult to share, Threadlife automatically compiles a fluid collection of your stitches and gets better over time. Founded in 2012 by Nick Swinmurn and Ken Martin, Threadlife is headquartered in San Francisco, Calif. Suddenly video is useful for the masses -- what will you thread? To learn more, visit

1. Teoh, Luanne. "Mobile Stats 2011: 91% Use Mobile Phones To Socialize." BizTechDay. 2011.
2. Stewart, Chris. "U.S. mobile phone usage statistics." Talk Android. 2012.
3. Farago, Peter. "Mobile App Growth Led by Video Sharing: YouTube in the Crosshairs?" Flurry Blog. 2012.

Contact Information

  • Contact:
    Paige Thelen
    Inner Circle Labs for Threadlife
    Email Contact
    (415) 684-9404