SOURCE: TurnHere

May 15, 2008 08:00 ET

TurnHere Announces New Strategic Online Video Initiatives With InterContinental Hotels & Resorts

Expanded Relationship Validates Success of Original Concierge Videos With New Web Marketing and Distribution Programs

EMERYVILLE, CA--(Marketwire - May 15, 2008) - TurnHere Inc., the leading online video solutions platform, and InterContinental Hotels & Resorts, the world's first truly international hotel brand, today launched new Web marketing and distribution initiatives that build upon their original online video agreement from October 2006. The initiatives are designed to extend the reach of the InterContinental Concierge videos beyond InterContinental Hotels & Resorts' Web properties by distributing the videos to various lifestyle and travel sites, and syndicating the branded content across prominent search engines.

To extend the reach and impact of the InterContinental Concierge videos, TurnHere will be producing shorter snapshots of the original videos featuring the popular recommendations of restaurants, shopping destinations, tourist attractions and notable merchants located in and around InterContinental destinations across the globe. The video snapshots as well as the original videos will be delivered to a host of lifestyle and travel blogs, including the InterContinental Travelogue blog. All videos will also be syndicated across various video Web sites and search engines, including AOL, Google, MSN, Veoh, Yahoo! and YouTube through TurnHere's extended distribution and placement program.

The expanded agreement underscores the success of the original initiative, which featured InterContinental Concierges sharing their local destination knowledge. The initiative reflects InterContinental Hotels & Resorts' commitment to providing guests with unique local, authentic and enriching travel experiences that inspire them and broaden their outlook. An industry first, the videos gave InterContinental Hotels & Resorts the opportunity to respond to travelers' desires to be "in the know" about their world and specifically the destinations they visit.

"While the initial agreement was successful in enhancing the overall experience of our guests, the next phase of our initiative with TurnHere will focus on syndicating the content beyond InterContinental Web properties to extend the brand, reaching relevant and untapped audiences across the Web," said Vanessa Healey, global director of tactical marketing, InterContinental Hotels & Resorts. "By distributing the videos to portals and niche travel sites, our goal is to reach prospective consumers earlier in the decision making process, while they are actively engaged in planning their travel needs."

"InterContinental was one of the early adopters of online video, embracing its enormous potential to engage customers with quality content and raise awareness around its properties and the surrounding neighborhoods," said Morgan Brown, director of marketing, TurnHere. "The company is a huge believer in online video's ability to impact potential customers and as a result, is broadening its marketing initiatives to include more diverse distribution channels."

Under the terms of the initial agreement, TurnHere produced short films for each of the brand's 153 hotels and resorts around the world. All videos are narrated by a local InterContinental Concierge and feature their perspectives on a specific InterContinental destination. To watch the videos, please visit: http://www.intercontinentalvideo.com/.

The strategic relationship between TurnHere and InterContinental Hotels & Resorts was negotiated and is managed by MediaWhere, Inc., a digital media & marketing consultancy based in Atlanta, Georgia.

About TurnHere, Inc.

TurnHere, Inc. is a leading platform for online video production and provides studio-quality Internet video advertising and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 3,500 professional filmmakers across more than 50 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. With deep backgrounds in media and video production, TurnHere works with customers on creative treatments to help produce effective venues for building online traffic. Founded in 2005, the company is privately held with headquarters in Emeryville, California, and offices in New York.

About InterContinental Hotels & Resorts

InterContinental Hotels & Resorts was the first truly international hotel brand in the world, and quickly became the symbol of glamour, sophistication and success that years later, continue to define global travel. The brand is committed to providing its guests with memorable and unique experiences that enrich their lives and broaden their outlook. InterContinental offers services and amenities specifically designed for the international business traveler, while maintaining the delicate balance of luxury expectations with authentic local experiences that enhance the leisure stay as well. Located in more than 60 countries, InterContinental continues to expand in key destinations around the globe. For more information, visit www.intercontinental.com

Contact Information

  • For More Information
    Kasey Fleisher or Gavin Skillman
    LaunchSquad for TurnHere
    Phone: 415-625-8555
    Email: turnhere (at) launchsquad.com