SOURCE: TurnHere

June 11, 2008 08:00 ET

TurnHere Partners With MyNewPlace to Produce Videos Showcasing Apartments for Rent

Online Video Delivers Affordable, Interactive Views of Online Apartment Listings

EMERYVILLE, CA--(Marketwire - June 11, 2008) - TurnHere, Inc., the leading online video solutions platform, today announced a partnership with MyNewPlace, the largest online marketplace for apartment rentals. TurnHere will produce videos featuring rental properties across the U.S. to provide an authentic, first-person look into properties and neighborhoods, giving prospective renters an insightful experience that's more accurate and engaging than still photos or fishbowl tours. The videos will serve as a cost-effective, key marketing tool aimed at increasing qualified leads for MyNewPlace's advertisers and providing renters on MyNewPlace with the best tools to make an informed rental decision.

TurnHere is well-established as a marketing partner in the real estate vertical, having produced hundreds of videos for agents and firms across the country. MyNewPlace's national and regional advertisers will benefit from TurnHere's network of more than 3,200 filmmakers who shoot narrative-style videos that bring to life each property and enable potential renters to get a compelling look at their future homes. Online video helps to differentiate listings in a tight rental market, making the difference between renting an apartment quickly and leaving it empty.

"We're adding value for the property owners who list on our site by giving prospective renters a personal, guided tour of apartments," said Amanda Cann, vice president of sales at MyNewPlace. "Viewing compelling videos online creates a strong emotional connection between the renter and the property that can't be achieved with words or photos. Authentic videos help viewers imagine themselves living in the community and build trust about the community and apartment, invaluable qualities for both renters and owners."

"We know from our experience in real estate over the years that online video can significantly impact the decisions of both renters and buyers," said John McWeeny, TurnHere's senior vice president of business development. "In a rough real estate market, owners are looking to make their marketing dollars go as far as possible. Real estate advertisers can maximize their marketing dollars by relying on engaging video content that both differentiates their listings and provides valuable information to renters."

About TurnHere, Inc.

TurnHere, Inc. is a leading platform for online video production and provides studio-quality Internet video advertising and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 3,200 professional filmmakers across more than 50 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. With deep backgrounds in media and video production, TurnHere works with customers on creative treatments to help produce effective venues for building online traffic. Founded in 2005, the company is privately held with headquarters in Emeryville, California, and offices in New York.

About MyNewPlace

MyNewPlace provides the multifamily marketing professional with the most innovative and cost-effective tools to fill their vacancies. From MyNewPlace.com: the industry's fastest growing Internet Listing Service, to MyNewSite: the industry's most cost-effective website solution, MyNewPlace puts the best tools in the hands of owners and managers to help market their communities. A leader in the multifamily industry, MyNewPlace recently introduced Featured Placement Listings, Community Photography and Video Tours to enhance property listings. Headquartered in San Francisco, CA, MyNewPlace was founded in 2005 by John Helm, the founding CEO of AllApartments/SpringStreet, which became the number one apartment rental and relocation site on the Internet before its sale to Homestore in 1999. For more information, visit http://www.mynewplace.com.

Contact Information

  • For More Information
    Zoe Vandeveer or Lindsey Zouein
    LaunchSquad
    Phone: 415-625-8555
    Email: turnhere (at) launchsquad.com