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TurnHere Unveils Multi-Publisher Bookvideos.tv Delivering Broader Content, Interactivity and Usability
Original Book-Centric Channel Expands With New Content From Top Publishers, Enhanced Functionality and Social Networking Capabilities
| Source: TurnHere
EMERYVILLE, CA--(Marketwire - May 8, 2008) - TurnHere,
Inc., the leading online video
solutions platform, today announced the unveiling of the
multi-publisher book-centric network, Bookvideos.tv. The site, which was formally
announced in November 2007 will now be showcasing book videos from a
range of leading publishers, including Bantam Dell, Chronicle, Penguin
Group (USA), Doubleday Broadway, Hachette Book Group, Loyola Press,
MacMillan, Simon & Schuster, Thomas Nelson and WW Norton. The enhanced
Bookvideos.tv will also offer new community features, author profile pages,
news and information about publishers, as well as a newly launched
Facebook page for the site's fans.
Since its launch, Bookvideos.tv has captured the attention of readers who
are interested in learning more about their favorite authors and novels.
Simultaneously, the site allows publishers to cross promote leading titles
as well as link to major online retailers to drive sales. In addition to
streaming videos on the site, TurnHere also posts book videos to the
company's branded YouTube channel. The
integrated social media tools allow users to share and embed videos on
their personal sites, creating organic exposure for videos across the Web.
Bookvideos.tv, which initially offered book and author videos exclusively
from Simon & Schuster, now includes a range of leading publishers,
delivering the most comprehensive book-centric content on the Web. The new
site allows authors to have customized, individual pages on the network as
well as to convey important book release and author-news items on their
homepage. Bookvideos.tv also offers viewers more polished viewing, browsing
and searching capabilities, expanded e-commerce functionality, and more
engaging social networking features to promote sharing and discussion.
"Joining the Bookvideos.tv network was a natural extension of our marketing
efforts and a unique way for us to reach more readers online," said Darcy
Cohan, director of publicity, Chronicle Books. "Combining high-quality,
narrative video with social media and e-commerce capabilities on a uniquely
branded site is a compelling way for us to deliver more value-added content
to our readers and build customer loyalty."
"Bookvideos.tv has proven to be a significant success since its launch, and
the addition of more content from top publishers, viewing, sharing and
interactive capabilities will only add to its appeal and value to
publishers and members of the online book-reading audience," said Bradley
Inman, founder and CEO of TurnHere. "Today's re-launch delivers further
validation for the power and pervasiveness of online video as a unique and
engaging marketing medium for book publishers."
About TurnHere, Inc.
TurnHere, Inc. is a leading platform for online video production and provides
studio-quality Internet video
advertising and Web distribution for companies in a wide range of
industries including media, publishing, travel, local and real estate. The
company leverages its growing network of more than 3,200 professional
filmmakers across more than 50 countries to create affordable Internet videos that deliver
emotionally engaging and authentic content to the right audiences. With
deep backgrounds in media and video production, TurnHere works with
customers on creative treatments to help produce effective venues for
building online traffic. Founded in 2005, the company is privately held
with headquarters in Emeryville, California, and offices in New York.