SOURCE: TurnHere

May 08, 2008 08:00 ET

TurnHere Unveils Multi-Publisher Bookvideos.tv Delivering Broader Content, Interactivity and Usability

Original Book-Centric Channel Expands With New Content From Top Publishers, Enhanced Functionality and Social Networking Capabilities

EMERYVILLE, CA--(Marketwire - May 8, 2008) - TurnHere, Inc., the leading online video solutions platform, today announced the unveiling of the multi-publisher book-centric network, Bookvideos.tv. The site, which was formally announced in November 2007 will now be showcasing book videos from a range of leading publishers, including Bantam Dell, Chronicle, Penguin Group (USA), Doubleday Broadway, Hachette Book Group, Loyola Press, MacMillan, Simon & Schuster, Thomas Nelson and WW Norton. The enhanced Bookvideos.tv will also offer new community features, author profile pages, news and information about publishers, as well as a newly launched Facebook page for the site's fans.

Since its launch, Bookvideos.tv has captured the attention of readers who are interested in learning more about their favorite authors and novels. Simultaneously, the site allows publishers to cross promote leading titles as well as link to major online retailers to drive sales. In addition to streaming videos on the site, TurnHere also posts book videos to the company's branded YouTube channel. The integrated social media tools allow users to share and embed videos on their personal sites, creating organic exposure for videos across the Web.

Bookvideos.tv, which initially offered book and author videos exclusively from Simon & Schuster, now includes a range of leading publishers, delivering the most comprehensive book-centric content on the Web. The new site allows authors to have customized, individual pages on the network as well as to convey important book release and author-news items on their homepage. Bookvideos.tv also offers viewers more polished viewing, browsing and searching capabilities, expanded e-commerce functionality, and more engaging social networking features to promote sharing and discussion.

"Joining the Bookvideos.tv network was a natural extension of our marketing efforts and a unique way for us to reach more readers online," said Darcy Cohan, director of publicity, Chronicle Books. "Combining high-quality, narrative video with social media and e-commerce capabilities on a uniquely branded site is a compelling way for us to deliver more value-added content to our readers and build customer loyalty."

"Bookvideos.tv has proven to be a significant success since its launch, and the addition of more content from top publishers, viewing, sharing and interactive capabilities will only add to its appeal and value to publishers and members of the online book-reading audience," said Bradley Inman, founder and CEO of TurnHere. "Today's re-launch delivers further validation for the power and pervasiveness of online video as a unique and engaging marketing medium for book publishers."

About TurnHere, Inc.

TurnHere, Inc. is a leading platform for online video production and provides studio-quality Internet video advertising and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 3,200 professional filmmakers across more than 50 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. With deep backgrounds in media and video production, TurnHere works with customers on creative treatments to help produce effective venues for building online traffic. Founded in 2005, the company is privately held with headquarters in Emeryville, California, and offices in New York.

Contact Information

  • For More Information
    Kasey Fleisher or Zoe Vandeveer
    LaunchSquad
    415-625-8555
    turnhere(at)launchsquad(dot)com